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Business Plan for

Corporate Development Division

Focus Group Discussion


BB Advs
BUSINESS MODEL PROPOSED
FOR BB NEW DIVISION
KEY KEY VALUE CUSTOMER CUSTOMER
PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS

I. Web hosting 1. List Potential A. Provide timely 1. Meet-up


and adminis- Customers 2. Contact 1. BUMN
and high quality
trator 2. Make phone Persons 2. BUMD
Annual Report
II. Marketing calls, 3. Gathering 3. Public listed
and
Strategists visitations. and 4. Focus Group Companies
Sustainability
and appointments Discussion 4. Private
Report
Professionals 3. Prepare and 5. Feedback Companies
B. Provide best
III. Trainers Present handling 5. Local
quality training
IV. MICE places proposal and Government
and consulting
and travels syllabus 6. State
in areas of:
V. Printing 4. Make Contract CHANNELS Departments
Finance,
house and Event 7. Institutional
Strategy, and 1. Marketing
VI. Funder Bodies
Leadership Office
KEY 8. Educational
RESOURCES C. Provide as 2. Web sites
Institutions
Event Organizer 3. Calls offering
1. High quality 9. Political
for Workshop, 4. Direct selling
materials Parties
Seminar, 5. Networking
2. Reffrences 10. General
Campaign, and 6. Marketing
3. Analysts and Public
Exhibitions. Public Relation
Designers

COST STRUCTURE REVENUE STREAMS

1. Fixed cost (Operational) 1. Contract (A & C)


2. Variable cost (Marketing) 2. Fees (B)
ACTION PLAN
A. Annual Report and Sustainability Report

TIME TABLE & OBJECTIVES 2017


ACTION PLAN
June July August September October November
1. Operation Develop 1. Proposal 1. Data 1. Data & 1. Presentat- 1. Standardi
office and 2. Corporate web Collection Analysis ion zed
organiza- 3. Dummy 2. Spesified 2. Interviews 2. Revisioning printing
tion product design 3. Writing 3. Printing 2. Presenta-
4. Standard design 3. Theme 4. Picture tion
2. Marketing List all 1. Contact all 1. Deal 1. Adminiter- 1. Feedback 1. Customer
potential potential making ing Contract 2. ARA gathering
customers customers 2. List 2. Prepare 3. Network- 2. Presentat
and target 2. Marketing spesific invoice ing public ion
market Strategic requests 3. Workshop relation
applied 3. Feedback
3. Finance Pre- Operational cost: 1. Cost- 1. Transporta- 1. Revenue 1. Revenue
operating benefit tion cost generation generat-
cost: 1. Transportation analysis 2. FGD cost 2. Printing ion
Office cost 2. FGD cost 3. CS cost cost 2. Market-
supplies 2. Customer with 3. ARA cost ing
Printed gathering customers costing
material 3. Administration 3. Profit
Everyday cost defined
meeting
ACTION PLAN
B. Training and Consulting

TIME TABLE & OBJECTIVES 2017


ACTION PLAN
June July August September October November
1. Operation Develop 1. Proposal 1. Define 1. Data & 1. Data & 1. Data &
office and 2. Corporate web trainer Analysis Analysis Analysis
organiza- 3. Training 2. Define 2. Define 2. Define 2. Define
tion product consultant trainer trainer trainer
4. Scheduling 3. Materials 3. Define 3. Define 3. Define
consultant consultant consultant
4. Materials 4. Materials 4. Materials
2. Marketing List all 1. Contact all 1. Venue 1. Adminiter- 1. Feedback 1. Customer
potential potential planning ing Contract 2. Marketing gathering
customers customers 2. List 2. Prepare Public 2. Presentat
and target 2. Marketing spesific invoice Relation ion
market Strategic requests 3. Workshop 3. Network-
applied 3. Feedback ing public
relation
3. Finance Pre- Operational cost: 1. Cost- 1. Revenue 1. Revenue 1. Revenue
operating benefit generation generation generat-
cost: 1. Transportation analysis 2. Transporta- 2. Printing ion
Office cost 2. MICE tion cost cost 2. Market-
supplies 2. Customer 3. MICE 3. Marketing ing
Printed gathering 4. CS cost costing costing
material 3. Administration 3. Profit
Everyday cost defined
meeting
ACTION PLAN
C. Event Organizer

TIME TABLE & OBJECTIVES 2017


ACTION PLAN
June July August September October November
1. Operation Develop 1. Proposal 1. Define 1. Data & 1. Data & 1. Data &
office and 2. Corporate web Meeting Analysis Analysis Analysis
organiza- 3. Event organizer 2. Define 2. Define 2. Define 2. Define
tion product Workshop Event Workshop Workshop
4. MICE 3. Define 3. Define 3. Define 3. Define
preparation Campaign Convention Seminar Event
4. Materials 4. Materials 4. Materials
2. Marketing List all 1. Contact all 1. Venue 1. Adminiter- 1. Feedback 1. Customer
potential potential planning ing Contract 2. Marketing gathering
customers customers 2. List 2. Prepare Public 2. Presentat
and target 2. Marketing spesific invoice Relations ion
market Strategic requests 3. Focus 3. Network-
applied 3. Feedback Group ing public
Discussion relation
3. Finance Pre- Operational cost: 1. Cost- 1. Revenue 1. Revenue 1. Revenue
operating benefit generation generation generat-
cost: 1. Transportation analysis 2. Transporta- 2. Printing ion
Office cost 2. Cost of tion cost cost 2. Market-
supplies 2. Customer MICE 3. MICE 3. Marketing ing
Printed gathering 4. CS cost costing costing
material 3. Administration 3. Profit
Everyday cost defined
meeting
TARGET
MISSION POSSIBLE

TIME TABLE & MINIMUM TARGET 2017


MINIMUM
June July August September October November
TARGET
1. REVENUE 0 0 A. 0 A. 0 A. 500 A. 500
B. 20 B. 50 B. 100 B. 100
C. 0 C. 50 C. 100 C. 100

2. COST 50 50 50 A. 20 A. 300 A. 300


B. 30 B. 70 B. 70
C. 30 C. 50 C. 50

3. PROFIT -50 -50 -30 20 280 280

Resource:
Operation = 3 ppl
Marketing = 5 ppl
Finance & Adm = 1 pr.