International Strategy
and Organization
Chapter Preview
Planning Strategy
Company activities
Business objectives
Stakeholders
Stockholders
Customers
Residents
Environment
and much more
Prentice Hall, 2008 International Business 4e Chapter 11 - 5
Identify Core Competency
Difficult to teach
Cultural differences
Political processes
Legal matters
Economic systems
Labor issues
Consumer forces
and much more
+ Respond quickly to
buyer preferences
Difficult to exploit
economies of scale
Prentice Hall, 2008 International Business 4e Chapter 11 - 11
Global Strategy
Joint ventures
Strategic alliances
Conditions Actions
No opportunities or threats
Stabilize
other units
Fokus pada bidang yang terperinci dapat diartikan segmen pasar dengan
menjadi pemimpin hemat, berbeda, atau keduanya
Kantor
Pusat
Divisi Divisi
Divisi Divisi
automo internasi
pesawat kereta
bil onal
Divisi Divisi
Divisi pesawat
pesawat kereta
prancis
brazil cina
Prentice Hall, 2008 International Business 4e Chapter 11 - 23
International Area Structure