26 Social media marketing

trends for 2013 Priit Kallas

Dreamgrow.com
Every year I have compiled a list of trends that
marketers have to follow closely in the
following year to beat the competition.
Social media marketing trends for 2013 are
all about mobile, personalization and
location. Read on to find out how marketing
will change in the near future.
Social technologies will be at
the heart of everyday life and
business environment.

social
everything
The triggers for this are obvious: its easy to use, requires
little mental effort, makes you feel good and connected.

Social media as entertainment

Social TV
User interaction will be fed
back into live shows or inspire
plot changes in TV series.
 Read all about it!
News will
become social!
News sites will crunch data from social interactions to deliver more targeted news.
Second
screen
shopping

Marketers will create

models that have the
potential to turn any TV
program into an
infomercial.
Social commerce
Social media will allow
consumers to get real user
experience before making
purchase decisions.
mobile
everything
Mobile platforms on tablets and smartphones will enable
second screen media consumption and local services.
 Advertising on
mobile devices

Facebook and Twitter will be

leading the way try to figure out
how to present ads on mobile.
 Mobile first in
web and add
social

Making your site mobile-friendly will give you an edge over your more old-fashioned competitors.
Local

Location based
marketing on mobile
devices will become one
of the most important
channels to get new and
repeat customers.
 BIG data gets

Big data will combine and mine

social
different sources from offline
purchases to web behaviour
and social with location
context.
 The spending
should at least
double (if not
triple) by the

Social mediaend of 2016.

budgets will grow

 C-level demands to see social
The more money goes into social media marketing the more important it is to show the results.

media marketing ROI

Social media advertising will grow
As Twitter and Facebook will be offering more advertising
solutions, marketers are going to spend more.
Social media
integration with
other marketing
Creating social media connection with
other marketing will get you better
results for the same budget.
Social reputation
management

To engage consumers brands

start to use social causes,
economic, and environmental
issues as the backbone of
their campaign strategies.
Content creation
inside your company

Combine the management of content creation, blogging,

social media, SEO, paid search and advertising.
Content curation and discovery
Curation will create an impression
of being in the know, a central hub
and a valued resource in your area.
 Short videos and
Images, videos and infographics point in the
direction of ever
instant gratification increasing information
overload.
Targeting,
personas and
context

Targeting content, selecting the right

context and time will get you a lot
more results from the same budget.
 Social media monitoring
tools combined with
business metrics will lead
to better understanding of
the value of social
interaction.

Social media monitoring

 Customer support
on social media
Most of the questions posted in social media are left unanswered.
Social CRM
SCRM is predicted to

takes up grow at staggering 21%

compound annual growth
rate in the next five years.

speed
Your brands
interaction will be
visible and discussed
whether you like it or not.

Brand is
customer
experience
 Your social media
footprint will grow
Everything you do: what sites you visit, using
social networking sites,your mobile usage,
purchase behaviour, can and will be tracked.
Facebook will get to
1,500,000,000
users

Facebook will figure

out how to make ton
of money from that
billion plus users.
Images used
1 Binoculars by Deana 17 Chained by Daniel Kramer 26 Go with the flow by Ibrahim Iujaz

2 Dreamgrow by Mart Kingissepp 18 Alcoholic dream by George Crux 27 Footprints by Peter Nijenhuis

3 Sunset Over Western S.America by NASA 19 The Anxious Type by JD Hancock 28 Facebook growth by Niall Kennedy

4 Audience at a Theatre by Kimberlee Kessler 20 Crayons 1 by Scienceatlife 29 Meaw by Sergiu Bacioiu

5 Old TV stuff by Gustavo Devito 21 Dia Mundial da Fotografia 1 by Estado.com.br

6 News by Sam LeVan 22 On target by Hans Splinter

7 Galaxy S3 Showcase by SamsungTomorro 23 Outbound by Thomas Hawk

8 Look Anniversario by Motivi 24 Sad friend by Aleksandra P

9 Device Love by Luke Wroblewski 25 People series by ilke

10 Smartphone era by Stefanie Maria

11 CrossRoad by Serge Kij

12 Compass Study by Calsidyrose

13 Network spheres by Gerard79

14 Money by Dani Simmonds

15 Businessmen by Ross Orr

16 Advertising Dept Truck by Kevin Trotman

 dreamgrow.com

Created by Priit Kallas, Dreamgrow Digital

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