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Gagan Singh
http://populationcommission.nic.in/facts1.htm
 adhya Pradesh-Rural
ï 89.53% of population of .P resides in the
rural area.
ï Rural is a huge contributor across various
product/service segments
ï Critical area for most of the FCG companies.
 || Town- Vidisha
ï Stockiest- Hasmukh Brothers.
ï No. of wholesalers- 8
ï No. of retailers- 275+
ï Visibility-visible
ï Town target range- between 3- 3.5 lkh
ï Town growth-positive
ï Stockiest-expectation, reaction and suggestion
y Suggestions:
ï Great potential in the market
ï Lack of beat by the stockiest
ï PSR turns up in achieving far much.
ï Target incentive scheme is very beneficial.
ï Seriousness over secondary missing
ï Consumer offers must be pushed more in this
market as it attracts to a great deal.
 || Town- Beena
ï Stockiest- Prakash Agency
ï No. of wholesalers- 3
ï No. of retailers- 250+
ï Visibility-visual
ï Town target range between- 3-3.5 lkh
ï Town growth-not as much as expected
ï Stockiest-expectation, reaction and suggestion
y suggestions:
ï Attitude problem by the stockiest
ï |ominance over the company
ï Secondary not performed properly
ï Row between the stockiest and a wholesaler
ï arket criticalities must be understood at the upper
level.
ï Target must be accordingly so that no further negations
must be performed.
ï Terms and conditions must be mentioned and
explained to the stockiest clearly
 Learning's during training
ï Scheme formulation
ï Criticalities of secondary sales.
ï Task of secondary sales.
ï Though study of the company objectives and
working in the rural area.
ï FCG work culture
ï Gained a great knowledge in the sector.
ï || towns through study and there importance
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Shailesh Patel
 
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ýStarted with PSR

ýVisited primarily SS and took orders from them.

ýThan visited retailers with PSR.

ýFinally alone visited retailers and took orders.

ýFirst question from retailers ͞what's the scheme and on what quantity͟

ýTwo || towns visited i.e. Pipariya and Seahore.

ý|ealing with them was a good experience.

ýCatalog was an important tool in taking order.

ýCompany worked on awareness and availability.

ýRetailers also compared some competitor products on basis of margin.

MA


ýCherry full products, ansion polish and Harpic al products 12%

ý|ettol soap 8.5%
ýRobin products leaving powder 12%
ýRobin powder, Lizol full and rest all products leaving Pharma 10%
ý All pharmacy products 16%.
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A
A

ýSindh Agencies(|istributer)

ýApprox 70 retail out lets

ýain problem Wholesaler getting stock of soap and coil on distributer rate
from Jabalpur.

ýStocked fresh soap, cut from scheme in which they were coming free ,created
problem.

ýRetailer reaction were good for company product and schemes.

ýThey only have issue of cash discount with the distributer.

 || AH


ýRanjan Kumar Shreemal Jain (|istributer)

ýApprox 125 outlets.

ýIssue of ortein coil by 3to 4 retailer.

ýIssue of |ettol cool soap of being short by distributer and also instaed of
cool fresh have been sent.

ý Same problem of fresh soap being stocked by retailers.

ýFresh not being placed in visibility desk of most of the retailers.

THANK YOU