Anda di halaman 1dari 7

Andrew Goodwin

By Dilay Osman
Goodwin's theory states there are 5
key aspects to a music video:
1. A Relationship Between the Lyrics and Visuals

2. A Relationship Between the Music and Visuals

3. The Narrative and Performance of the Song

4. The Technical Aspects of the Music Video

5. The Star Image (The Presentation of the Artist)


The Relationship Between the Lyrics
and Visuals:
This factor can be split into 3 steps:
The first step would be to analyse the music structure to
understand both the chorus and the verses.
The second step focuses on the voice of the artist. Some
voices can be found to be unique and can form an
identification or become a trademark that relates to the
singer
In The third step, Goodwin considers the artist to be a
storyteller that is telling a story within his song which, is
shown in the music video through the vocals of the song
The Relationship Between the
Music and Visuals:
A Relationship Between the Music and Visuals:
There are 3 ways in which visuals can be used to promote a song:
Illustrate: This is the most common method used to promote a song.
The music video would contain specific images that helped to explain
the meaning of the lyrics and genre of the song
Disjuncture: This is where the meaning of the song is completely
ignored in the music video
Amplify: This is when the meaning and effects of the song and the
images used are repeated throughout the video so that it is drummed
into the viewers vision
The Narrative and Performance
of the Song:

Goodwin thought that it was important for


the artist to be in the music video by
either performing or acting the role of the
protagonist in order to help make the
music video seem more realistic to the
audience.
The Technical Aspects of the Music
Video:
The technical aspects of the video helps to keep the
music video intact through the use of Special Effects,
Editing, Mise en Scene and Sound.
Mise en Scene is used to make the setting if the song look
more authentic so that it can attain professionalism.
Lighting and colour are used to create a specific
atmosphere in the song and can be used to highlight key
moments of the song for a dramatic effect.
The beats of a song can be used to make effective cuts
that allow the music video to maintain a flow alongside
the rhythm of the song.
The Star Image:

The star image is one of the most vital aspects of a


music video. The artist can make the video more
appealing to the audience by bringing a unique
style, that they are associated with, into the music
video.
This could also lead to the artist's image being
publicly promoted in order to increase their
reputation which may also result in the video
being better advertised.

Anda mungkin juga menyukai