Americana Fuel Centers

CONCEPT
• Install Interstate infrastructure for CNG, battery and all other
ALTERNATIVE fuel cars.
• Provide refueling/recharging stations designed to give people interesting
and intriguing things to see and do while they recharge battery operated
vehicles and/or simply pull off the road to rest, eat, visit, shop and
explore Americana Fuels Centers along the American HWY system.
• Construct a linear museum of American History with local flavors specific
to each location that fit into OUR national idea of Americana so rich in
multimedia they are a destination in themselves.
• Provide showroom space for sponsor Brand holders like you to showcase
themselves in any way they please using multimedia, scale model
product mock ups, interactive concepts of any kind in spacious
showrooms that can fit many concept cars, appliances or what have you.
All industries are welcome to participate but the auto industry will be
invited first to launch this concept with us.
 IMPRESSION TIME IS OPPORTUNITY TIME.
• Battery cars can take up to 2 hours to charge for
those driving 100% battery powered cars cross
country.
• Vacationing travelers routinely spend an hour where
they stop to eat, rest and refuel.
• The on site restaurant will look and feel like stepping
back in time to America’s most romantic period
before her innocence was spoiled by war and the
complexities of our modern age.
• To get to the restaurant people must pass through
your showroom and the the local Historical Society
display which will be unique to each location.
• What is the humanity of your brand? What is the
“feel good” message you would present as visitors
mull around looking at your innovations and learn of
your contributions to sustainability and/or Green
friendly policies and practices?
• What would you communicate to travelers killing
time if you had the chance? What would your
company do with undivided attention?
 YOUR LOCATION YOUR CONCEPT
• Showrooms are a clean slate for your use your way.
• Use the showroom for any kind of multimedia or interactive concepts your
ad department can dream up. There will be plenty of room to think big!
• Display your current products and/or mock-ups of future designs in the
show room to test the “wow” factor of what your design team proposes
the public will love. Interactive displays and two way cameras will allow you
to collect real time opinions and obtain real time feedback from visitors
exploring your show room(s).
• Display the American history and current direction of your company/brand,
make it matter to consumers, make it personal.
• Fill traveler’s time in interesting and stimulating ways they will enjoy and
appreciate you for.
• Don’t just impress, connect!
 GOALS
1 Reduce reliance on foreign oil and reduce pollution.
2 Build your image as an Earth friendly and humane company.
3 Create an attraction that draws people to the centers to
maximize the amount of time travelers spend examining your
products and learning about your company as they also learn
about the romantic side of what Americana means to
Americans in each unique location.
4 Take advantage of an already thriving market of International
travelers who have deep fascination with America and
American history.
5 Build on growing personal passion for energy conservation
and green friendly innovations.
 CREATE AND FILL THE DEMAND
• We will establish Park and Drive rental car entry
points for tourists to enjoy the linear Americana
museums of Americana Fuels Centers.
• Make the fleet 100% CNG and other
environmentally friendly vehicles.
• Be the first contiguous resource for refueling CNG
and battery operated vehicles.
• Open travel coast to coast for the ever more
austere vacationing public both foreign and
domestic.
 CREATE AND FILL THE DEMAND
• We will be responsible for advertising in local markets using funds
from ongoing lease agreements.
• Proceeds will assist in funding historical sections of the linear
museums to ensure each location is state of the art regardless of
local Historical Society budgets.
• Advertising will target inviting ongoing personal contribution to
the local historical museum display in the hometown or city
around each Americana Fuel Center so as to create and maintain
the local personality, identity and local flavor to travelers. Their
display, their face.
• The sense of personal ownership and pride in the local
Americana Fuel Center will engender brand loyalty locally and in
the traveling public.
PHASE 1
 Plan
• Begin on Route 66 because the Mother Road is an
International vacation destination already.
• Supply full route from LA to Chicago so battery assisted cars
don’t have to revert to 100% petroleum use anywhere
along the Route.
• Open the road for a market already impatient to use the
66, namely muscle car owners who have converted their
engines to CNG already.
• Provide electrical power free to all users so locals are
tempted to visit for charging versus running up home
electrical costs.
 FIND A NEED AND FILL IT

Pixar’s movie Cars stimulated new enthusiasm for traveling Route 66 in

environmentally friendly muscle cars. Many muscle car owners have converted
to CNG but can’t yet vacation on the road that inspired them to own one in the
first place. Cars 2 is due out later this summer! Perfect timing to ride the next
wave of enthusiasm.
 VALUE

• What does your company pay for Internet

advertising in the hope of making a one
second impression?
 VALUE

• What does it cost your company pay for print

ads that can be thumbed over and not read?
 VALUE

• What does your company spend in a year for a

minute’s worth of time on the radio or
television where channel changing is an
option often taken at each commercial break
in a country where attention spans are
increasingly shrinking?
 VALUE
• What is the potential of hours with a captive
audience worth to you?

• An audience of travelers that turns over at a

continuous rate in perpetuity?

• What would you do with such an opportunity?

 PERMANANCE
• The linear museum will always be there in your name and in
your honor regardless if you lease the showroom ongoingly.

• Imagine how many minds you can impress in a week, a

month or a year in such a permanent monument to your
company, brand and products.

• Imagine 10 years from now how many people would have

had such an intimate encounter with the human side of
your brand!
 COMMUNITY
• Americana Fuel is so named because each location will have dedicated space for
the local Historical Society and Visitor’s Center to personalize for local flavor.
• Displayed will be all the interesting, heart-warming, charming, quaint,
challenging and humorous historical stories ever recorded or remembered about
uniquely early American life in the community of your sponsored location(s).
• Also displayed will be all the interesting and fun things each city or town has for
vacationers to enjoy. These will include “off the beaten path” sites known only to
locals and interested travelers fascinated with America’s unique culture.
• Americana Fuel Centers will be personal to locals who care about their
community, fascinating and useful to travelers who can stretch their legs, plan
their visit in the area, sit for a meal in a quaint setting, use facilities, walk the
grounds and refuel all the while being entertained by everything you put on
display for their amusement, stimulation, education and fascination.
 THE WAY FORWARD
• Americans want freedom from foreign oil
• Americans want alternative fuel cars and are
buying them in spite of poor cost benefit ratios
• Americans believe in these cars for reasons of
passionate patriotism
• Americans believe in these cars for environmental
reasons for the sake of their children’s futures.
• Americans show passion for these cars because
to do so is PATRIOTIC!
 THE WAY FORWARD
• Compressed natural gas and battery cars are the way
forward to full independence from foreign oil and a cleaner
planet.

• Cars plugged into the power grid from home or at shopping

centers may still be depending on ordinary fuel burned at
the power plant to generate electricity. Americans want OFF
THE GRID!

• But there is no infrastructure for CNG or battery cars to take

us forward, until we build it together.
 THE WAY FORWARD

• By purchasing sponsorship rights to fund the

construction of a location your company
funds the way forward and will forever be
honored outside your location(s) for your
pioneering effort by way of a permanent
monument to your Brand.
 AMERICANA PRIDE
• Americans will be very proud and appreciative of
your vision to carry this nation into the next
generation in newfound hope for real freedom from
foreign oil.

• Americans will be proud and appreciative that you

opened up a new resources for fueling automobiles
that are environmentally friendly because they have
real passion around leaving a clean world behind for
the children.
 PUBLIC PERCEPTION
• Never has your company been given such a huge
opportunity to raise your brand to an emotionally powerful
and personal level

• Community, Hope, Freedom, Passion, Patriotism and Pride

emotionally blazoned onto your brand permanently in as
many locations as you like!

• What is the value of making such a deeply personal level of

an impression with such traffic turnover and location
permanence worth to your company?
 We are taking bids by location. You and your
competitors will determine the value of this new
branding concept and the value of differing hub
locations with differing population centers and
traffic turnovers.

What is set is your ongoing lease fee from which we

derive the funds for advertising in the local and
national markets to launch and maintain Americana
Fuel Centers so as to drive traffic to your location(s)
ongoingly.
 AD CAMPAIGN CONCEPT
• We will launch a Nationwide advertising campaign that informs
the nation about the new and expanding infrastructure for CNG
and other non-petroleum operated cars.
• These ads will credit your Brand and other participating Brand
holders for the pioneering sense for this innovative concept for
building this infrastructure.
• These ads ultimately will sizzle as they feature your creative and
innovative displays at your location(s) showing the richness of
your interactive media, product concepts and other displays.
• These ads will underscore that Americana Fuel Centers are a
destination in their own right
STYLE AND APPEAL
SENSIBLE AND ACCOMODATING DESIGN
FAVORS YOUR DISPLAY TO DRAW ATTENTION AND INSPIRE
CURIOSITY FROM THE CURB
EXPANDABLE TO MEET GROWING DEMANDS
 SHOWROOM

You will not be entering the fuel business, you are only
buying the rights to be permanently memorialized at
the location(s) you fund on the front end and then
leasing the showroom within each you choose to lease
thereafter.

The rest will be left to us and our many years of

experience in commercial real estate development.

We have the vision and experience to see the way

forward in every market we face. The art of success is
always in adaptation, creative vision and the boldness to
do what no one has done before.

Catch our vision for Branding your company in a way

more personal and permanent than any idea ever
proposed to you before.
 THANK YOU FOR ATTENTION AND CONSIDERATE CONTEMPLATION OF OUR
VISION FOR YOU, AMERICANS AND VACATIONERS CHARMED BY AMERICANA
THE WORLD OVER.

WE WISH YOU EVERY SUCCESS AND HOPE TO SERVE YOU IN YOUR DESIRE TO
EXPAND IT IN THIS VERY POSITIVE AND BENIFICAL WAY IN THIS NEW AGE OF
AUSTERITY AND CONSERVATION.

PEACE.

FOR MORE INFORMATION CONTACT:

COLLEEN THOMAS, OWNER, CONCEPT DESIGNER, NEW ACCOUNTS DIRECTOR
(916) 275-3468
cmfawn@surewest.net

ALBERT THOMAS CO-OWNER, REAL ESTATE DEVELOPMENT AND PROJECT DIRECTOR

(916) 275-6032
athomas@surewest.net