I Introduction

Facebook is an American for-profit corporation and online social

media and social networking service based in Menlo Park,
California. The Facebook website was launched on February 4,
2004, by Mark Zuckerberg, along with fellow Harvard
College students and roommates.

The founders had initially limited the website's membership to

Harvard students; however, later they expanded it to higher
education institutions in the Boston area, the Ivy League schools,
and Stanford University. Facebook gradually added support for
students at various other universities, and eventually to high
school students as well.
 Facebook may be accessed by a large range
of desktops, laptops, tablet computers, and smartphones over
the Internet and mobile networks. After registering to use the
site, users can create a user profile indicating their name,
occupation, schools attended and so on.

Facebook, Inc. held its initial public offering (IPO) in February

2012.
On July 13, 2015, Facebook became the fastest company in
the Standard & Poor's 500 Index to reach a market cap of $250
billion
As of April 2016, Facebook was the most popular social
networking site in the world, based on the number of active
user accounts.
H History of
Facebook
 200306: Thefacebook, Thiel investment, and name
change

20062012: public access, Microsoft alliance and rapid

growth

201213: IPO, lawsuits and one-billionth user

2013present: site developments, A4AI and 10th

anniversary
 Headquarters
Entrance to
Facebook's previous
headquarters in
the Stanford
Research Park, Palo
Alto, California
Entrance to Facebook
headquarters complex
in Menlo Park,
California
 Top Management

Mark Zuckerberg
Chief Executive Officer
Sheryl Sandberg
Chief Operating Officer

David Wehner
Chief Financial Officer

Mike Schroepfer
CTO
Employee Loyalty Programs

New-Parent Benefits
Vacation
Food
Health care and Insurance
Closeness to the CEO
Facebook AD Benefits
The Little things
The Work Environment
Popularity
 Youth Dependency on Facebook

Minimal effort catch-up

Lets Us Share Information With Many People Simultaneously
Appeals To The Info Junkie In All Of Us
Stalking
System of Re- Inforcement
Makes Us Feel Part Of An Expansive Exciting World
I Can't Miss Out!
How Do I Really Compare To Others?
Orkut v/s Facebook

Fake Profiles
Hate groups
Legal issues
Irrelevance within Google
The Brazilian Invasion
Privacy
$ Revenues
Web Advertising

Many businesses create

ads on Facebook, and it Contributes around
gets paid to deliver the 25% of the total
ads. It publishes ads on revenues.
the screen that is
directly related to the
users by gathering their
likes and activities.
 Mobile Ads
Mobile Generated
Advertisements 80% of
Company's
Ad
Revenue
Revenue Sources

Ford, HSBC, Samsung, Groupon and

American Express are the biggest brands
who invest huge amounts of money in
Facebook advertisements.
 Contributes
Facebook Games >10% in total
revenues.
$17.928 billion
Thats a lot of money

1.79 Billion users

And a lot of users

$4.01 ARPU
*Average Revenue per User
Monetization Process

Open Introduce
Build a great customer interaction advertising
Base. oppurtunities tools into the
to businesses. ecosystem.
Benefits to
Businesses
 Tell your Story

Engage with your customers.

Build Relationships

Social Influence

Low Cost

Users can be Interactive

Build Brand Loyalty

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