VIII.

Projected Supply
Competitors
The proponents direct competitor is
Chemworld Fragrance Factory (CFF).
The proponents indirect competitors are
Aficionado and Zen Zest.
 Direct Competitors
Projected Supply

Direct competitor Perfumes(45ml) Price Average Price

Perfume 15% 250

Chemworld Fragrance
Perfume 20% 320 340
Factory (CFF)

Perfume 25% 450

Direct Competitors Average Price in Supply

Weekly Weekly Monthly Monthly

Direct Competitor Price
(pcs) (in pesos) (pcs) (in pesos)

Chemworld
Fragrance Factory 340 65 22,100 260 88,400
(CFF)

Direct Competitors Capacity in Supply

 Direct Competitors
Projected Supply

The direct competitors supply capacity in producing personalized

perfume in a day is multiplied by 7 working days in a week just like the
usual working days in malls since the Perfumity store is located near
Gaisano Country mall. In calculating the annual supply capacity, it is
assumed that there are 365 working days in a year.
 Indirect Competitors
Projected Supply

Indirect Perfume(45ml) Price Average

Aficionado Eau de toilette 260
205
Body and Bath 150

Zen Zest Eau de toilete 230

175
Love Series 120

Indirect Competitors Average Price on Perfumes

Indirect Price Weekly Weekly Monthly Monthly

Aficionado 205 85 17,425 340 69,700

Zen Zest 175 90 15,750 360 63,000

Indirect Competitors Capacity in Supplying Perfumes

The indirect competitors supply capacity in selling perfumes in

Gaisano Country Mall is multiplied by 7 working days a week. In
calculating the annual supply capacity, it is assumed that there are 365
working days in a year.
 Competitors
Projected Supply

Projected Supply in five years

Supply in Yearly Supply
Year Competitor Price Total Supply in
PhP
PhP
CFF 340 3120 1,060,800

2018 Aficionado 205 4080 836,400 2,653,200

Zen Zest 175 4320 756,000

CFF 340 3120 1,060,800

2019 Aficionado 205 4080 836,400 2,653,200

Zen Zest 175 4320 756,000

CFF 340 3120 1,060,800

2020 Aficionado 205 4080 836,400 2,653,200

Zen Zest 175 4320 756,000

CFF 340 3120 1,060,800

2021 Aficionado 245 4080 836,400 2,653,200

Zen Zest 175 4320 756,000

CFF 340 3120 1,060,800

2022 Aficionado 205 4080 836,400 2,653,200

Zen Zest 175 4320 756,000
IX. Method of Projection

The computed total supply of the direct competitor is

assumed constant. This value was added to the capacity of the
indirect competitors to supply. With this, the value is obtained
through:

New total Capacity to supply in php = supply of the direct

competitors in php + supply of the indirect competitors in php

88,400 + (69,700 + 63,000) = php 221,100 monthly capacity in terms

of Php
X. Supply DemandGap Analysis

Demand and Supply Gap Analysis

Year Total Demand (PhP) Total Supply (PhP) Demand-Supply Gap

2018 2,821,920 2,653,200 168,720

2019 3,006,540 2,653,200 353,340

2020 3,191,160 2,653,200 537,960

2021 3,375,780 2,653,200 722,580

2018 3,560,400 2,653,200 907,200

The table shows the projected demand, supply and the demand-
supply gap. This shows the gap between the demand for Perfumity and the
volume of supply.
XI. Projected Market Share

Project Market Share

Year Demand-Supply Planned Production (in percentages)

2018 168,720 50000 29.6%

2019 353,340 100000 28.3%

2020 537,960 150000 27.9%

2021 722,580 200000 27.7%

2018 907,200 300000 33.1%

Note: Assumed planned production of the company