CREATIVITY

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 What Is Being
Creative?
Being creative requires new and
beneficial IDEAS put into action.
Creativity is the ability to generate
new or novel ideas

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Employment of a playfully
exploratory process of problem
solving with an open, curious and
imaginative Frame of mind to find
solutions that are novel, yet
useful.

Dr. Pradip N Khandwala 3

Unless man can make new and
original adaptations to his
environment as rapidly as his science
can change the environment, our
culture will perish. annihilation will
be the price we pay for lack of
creativity

- Carl Rogers (1954)

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If we were able to force our brain to
work at only half its capacity, we could,
without any difficulty whatsoever, learn
forty languages, memorize the large
Soviet Encyclopedia from cover to
cover, and complete the required
courses of dozens of colleges.

- Ivan Yefremov (Former) Soviet writer

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There are children playing in the street
who would solve some of my top
problems in physics, because they
have modes of sensory perception that
I lost long ago.

- J Robert Oppenheimer
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 PARTS OF THE BRAIN AND THEIR FUNCTIONS

ATTRIBUTE LEFT BRAIN RIGHT BRAIN

Cognitive Style Analytic, Linear Intuitive, Artistic

Communication Verbal, Rich Non-verbal, body

Vocabulary, language, metaphoric
Grammatical

Will do well in Jobs Reading, writing, Intuition, inspiration,

/ Work that involve : arithmetic, motor and imagination, music,
sensory skills drama, holistic
approaches

Time sense Sequentially ordered Primitive, instinctive

and measured and spontaneous

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Spatial Relatively poor Superior,for
Orientation shapes,
interiors,
environment
Historical Aristotle,Marx, Plato, Jung,
figures who Freud Beethoven,
were strong Mozart
in:

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THE CREATIVE PROCESS

Irritation
Preparation
Incubation
Illumination
Verification

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 CREATIVE ABILITIES
Sensitivity
Guessing
Problem Restructuring
Fluency (i) ideational (ii) associational
Flexibility
Originality
Elaboration
Non-Convergent thinking (divergent
thinking)
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 A Model of Creative Intelligence
Problem sensitivity, curiosity
(ability to sense the odd or anomalous)

Sensing of problems, issues, opportunities

Convergent thinking ability, causes, guessing ability

Structuring problems

Problem restructuring ability

(New understanding, new approaches, divergent thinking, alternative approaches / solutions)

Fluency Flexibility
(generate many responses to the problems) (generate a variety of responses to
the problem)

Originality
(novel, unique, yet appropriate solutions)

Evaluation through convergent thinking

Consequence guessing

Elaboration

Refinement through convergent thinking 11

BRAINSTORMING DEFINITION

To practice a conference technique by which a

group attempts to find a solution for a specific
problem by amassing all the ideas spontaneously
distributed by its members

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 COMMON BLOCKS
1. Fear of failure
2. Allergy to ambiguity
3. Touchiness
4. Conformity
5. Resource myopia
6. Starved sensibilities
7. Stereotyping/Rigidity
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 Cultural Blocks
Caused By
Effects of society,
Group, work culture
Family environment

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Emotional Blocks
Caused By
Anger
Envy
Fear
Hate Transient
Greed or
Love permanent
Lust
Health
Habits
Pressure
Worry
Insecurity
Workaholism
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 Perceptual Blocks

Caused By
Minds tendency to jump to
conclusion based on ones own
perceptions

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Model Of Creative Personality
Acquire or Strengthen Fears and

strengthen traits + motivation to - disabilities that

creative personscreate, grow impede creativity
have

Potential to be creative in

= many aspects of life

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