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Rural markets, as part of any economy, have untapped potential. Agriculture accounts for 17.8%(2008-2009) of gdp(cso) as compared to 50% in 1947. The prime objective of the Department is to help the farmers in marketing their agricultural produce to fair price and to ensure remunerative returns to them.
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Problems Faced in Branding Indian Agri-commodities
Rural markets, as part of any economy, have untapped potential. Agriculture accounts for 17.8%(2008-2009) of gdp(cso) as compared to 50% in 1947. The prime objective of the Department is to help the farmers in marketing their agricultural produce to fair price and to ensure remunerative returns to them.
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Rural markets, as part of any economy, have untapped potential. Agriculture accounts for 17.8%(2008-2009) of gdp(cso) as compared to 50% in 1947. The prime objective of the Department is to help the farmers in marketing their agricultural produce to fair price and to ensure remunerative returns to them.
Hak Cipta:
Attribution Non-Commercial (BY-NC)
Format Tersedia
Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
untapped potential. There are several difficulties confronting the effort to fully explore rural markets. The concept of rural markets in India, as also in several other countries, like China, is still in evolving shape, and the sector poses a variety of challenges, including understanding the dynamics of the rural markets and strategies to supply and satisfy the rural consumers.
Y [griculture accounts for 17.8%(2008-2009) of
gdp(cso) as compared to 50% in 1947. Y Engage about 56% of work force.(jan 2001)
Y Indian farming changed due to green revolution
and market surplus. Y Scope in international market.
[griculture sector needs ¶well-functioning Market· to drive growth,employment and economic prosperity. The prime objective of the Department of [gricultural Marketing [nd [gri Business is to help the farmers in marketing their agricultural produce to fair price and to ensure remunerative returns to them. The foremost aim of the Department is regulating trade of agricultural produce most effectively and also by devising and implementing new technologies to reduce post harvest losses through appropriate post-harvest operations including grading, value addition, packaging, processing and transportation so as to get remunerative price to the farmers. Ñ
Y Brands help in differentiate products as they enhance their value beyond their functional attributes. Y Develops a image commodity in minds of buyers. Y It ensures quality. Y The basic scope of this novel initiative will be the mutual benefits of the rural entrepreneurs and industries Y It increases export Y rural producers can participate in the benefits of globalization and will also develop their capacity to maintain global quality standard
Y armers are not well educated.
Y It involes money.
Y Laons are not easily available.
Y physical infrastructure & new market
institutions are still evolving this needs to be appropriately factored in. Y People are not ready for changes.
Y Traditional thinking of frarmers.
Ythe entrepreneurs associated with very conventional/traditional knowledge of business, humiliation with government, so they are likely to look at these initiatives with skepticism. Only consistent performance can convince the skeptics. Y the products of the existing and popular brand also stand as threat to the rural products. Y the low volumes of rural products, high operating costs, high attrition, and absence of local know how and relationships may also create problem in the process.
Y These issues gain added complexity under globalization, where markets are characterized by extreme competition and volatility. While rural products has been perceived traditionally as catering to the local market, or at best, to a wider national market through limited formal channels, the reality of globalization since the 1990s introduced a new dimension to the market for such products. The issue of rural product generation through industrialization, therefore, needs to be viewed from a new angle and on far more scientific lines. The core of a scientific approach is to understand the market opportunities for rural products along with the country's development priorities and to chalk out a strategy where rural industries have an important role to play. While rural products are forced to increasingly become part of global supply chains, these products need to adapt themselves, not only according to the changing tastes of the national market, but also according to changes in tastes in the international market. Therefore, a process is essential to explore the market linkages and capacity building for SHGs through a bottom up approach and continuous dialogue with stakeholders of rural enterprise. This process should ensure the participation of rural people as consumers and producers in the globalization mechanism, with better livelihoods and global access to markets. The real challenge of building a sustainable market linkage starts here. Thank You