CHAPTER 5

ADVERTISEMENT
Definition

Kind of functional texts

Consists of information which is aimed to persuade
people
It promotes product, service or event
Its goal is to change the the thinking pattern (buying
behaviour) of the recipient
The main goal is to persuade the veiewer to take the
action desired by the advertisement
Language Feature

Using simple words and sentences

Buy one and get one free VS If you buy one you will get
one free
Using coinage and misspeling; coinage means that a
word or a phrase that has been recently invented
(Longman Dictionary)
We have a honeymoon suite now, enjoy it twogether
the particular image of two persons being together is
formed without great effort which make us feel warm and
longing for the holiday in that honeymoon suite that
being advertised.
 Using comparative and superlative
adjectives, in order to convince the reader that the
product is second to none and even the best product.
More connection to Europe, DHL has the worlds
biggest logistic network.
It means being more accessible and more easily to
reach is the advantage of the using DHL
Using compound words, compound words allow
more possibilities to create humorous effect.
Chocolate-flavored cereal
 Using imperative sentences and positive
adjectives, adjectives with positive connotation are
commonly selected to influence customers behavior.
Stop in at any Ford or Lincoln-Mercury dealer. (Ford,
Car Company)
Parts of Advertisement
HEADLINE

FREE OVERNIGHT SHIPPING and FREE RETURNS!

Save 40% on Two Pairs of Boots for Women.

BODY COPY
TAG-LINE Fashionably FUN-TASTIC with us!

ILLUSTRATION

COMPANY DETAILS Chikita Shoe Shop

www.chikitashoeshop.com
 PARTS OF EXPLANATION
ADVERTISEMENT

Head line It is a strong statement which includes the major

selling point. It must be short and grab the readers
attention.

Illustration The drawing should be interesting and reflects how

is the product being advertised.

Body copy It is textual component of an advertisement and tells

more complete story of brand.

Tag-line It summarizes your product or the philosophy of

your company. It also should encourage the reader
to act, take an example to go and find out more and
buy the product.

Company details There are address, email address or phone number

to be called.
CHAPTER 6

NARRATIVE
Definition

Tells a story and entertains the readers or listeners

It exists in a society, society is a place where
everything happened that will be told as a story
As a result, the story will reflect social-cultural
heritages
Example: the story of Men Tiwas teken Men Sugih
in Balinese culture
Generic Structure

Orientation, opens the paragraph by introducing

the characters who is involved in and also tells the
scene of the story (when and where the story
happened.
Complication, tells the beginning of the problem
which leads to the crisis (climax) of main participant.
Resolution, here the problem of the story will be
solved, either in happy ending or in sad ending.
Re-orientation, this is a closing remark to the
story and it is optional, consists of moral lesson,
advice or teaching from the writer.
Point of View

First-person point of view, here the character in

the story is the narrator. The pronouns used are: I,
me, we
I have always loved soccer. I am not exaggerating. My
parents tell me I was pushing around a soccer ball
before I could walk. I began playing in the
community league when I was four, and when I was
ten I began playing in regional tournaments.
 Third-person point of view, here the story is being
told by an outside observer who is not included in the
story. The author can tell about the thoughts, actions and
feelings of the other characters. The pronouns used are:
he, she, they

Jill was sitting in Mr. Jacks classroom during language

arts, thinking about how hungry she was. She was hoping
that they were having pizza that day for lunch. Pizza was
her favorite school lunch. Jill?, said Mr. Jack. Oh no!
She thought. She had no idea about what Mr. Jack had
just asked her. Pizza?, she answered spontaneously. Jill
really needed to stop daydreaming during class.
Language Feature

The use of noun phrase (a beautiful princess, a huge

temple)
The use of connectives (first, before, then, after that)
The use of adverbial phrase of time and place (two
days ago, in the forest)
The use of simple past tense (He walked away from
the village)
Main Idea

In the first sentence of the paragraph

Within the paragraph
At the end of the paragraph
In the beginning and end of paragraph
The main idea is inferred
Easy way to find main idea:
Read the title
Re-read the first sentence
Re-read the last sentence
Ask yourself What is this story telling me?
Moral of The Story

A lesson that can be derived from a story or

experience
Usually taught within the context of a tale
Often using analogy
Usually appears at the end of the story
Example: Slow and steady wins the race in the
story entitled the hare and the tortoise,