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Presentation on CSR

Activity of
Pharmaceutical
Company

Presented By:-
Rahul Jain
Guided By:- Bhagyashri Wani
Prof. Manoj Barkale Manoj Suryavanshi
Samadhan D. Ghode
Contents
What is Pharmaceutical Industry
Introduction of Cipla
Meaning of CSR
Elements of CSR in Cipla
Importance of CSR in Cipla
Levels of CSR in Cipla
Role of CSR in Cipla
Role of CSR commitments in Cipla
WHAT IS PHARMACEUTICAL INDUSTRY
The industry which discovers, develops,
produces, and markets drugs
or pharmaceutical drugs for use as
medications in pharmaceutical industry.
Pharmaceutical companies may deal in
generic or brand medications and medical
devices.
INTRODUCTION OF CIPLA

Cipla Limited is an Indian


multinational pharmaceutical and biotechnology c
ompany, headquartered in Mumbai, India. Cipla
primarily develops medicines to treat cardiovascular
disease, arthritis, diabetes, weight control
and depression; other medical conditions.
As of 17 September 2014, its market capitalization
was 517 billion (US$8.1 billion), making it India's
42nd largest publicly traded company by market
value.
MEANING OF CSR
Corporate social responsibility (CSR)
is a business approach that contributes to
sustainable development by delivering
economic, social and environmental benefits
for all stakeholders. CSR is a concept with
many definitions and practices.
Example:-
Donation, charity and other social and
environmental benefit works.
ELEMENTS OF CSR IN CIPLA
Social responsibility has been at the core of Cipla, since
inception. Cipla Foundation was registered in 2011 to take
Cipla's socially focused business legacy forward. It mirrors
Ciplas relentless commitment to improve lives and aims to
build access and affordability for the most vulnerable groups
in society. Driven by the vision that None Shall be Denied,
the Foundation supports communities around Cipla units and
beyond through initiatives under the following themes:
Health
Education
Skill Advancement
Disaster Response
IMPORTANCE OF CSR IN CIPLA
There are some importance of CSR in Cipla, which are as
follows:-
Increased employee loyalty and retention.
Gaining legitimacy and access to markets.
Less litigation.
Increased quality of products and services.
Bolstering public image and reputation and enhanced brand
value.
Less volatile stock value.
Avoiding state regulation.
Increased customer loyalty.
LEVELS OF CSR
Social Obligation Meet minimum regulations,
do what is required by law, no more.

Social Responsibility Go beyond what is


required by law, mitigate negative effects.

Social Responsiveness Proactive approach,


promote positive change.
Cont
Example in Labour Markets:-

Social Social Social


Obligation Responsibility Responsive

Comply with wage Provide added Improve quality of


and working time labour benefits work life
laws, minimum
benefits
ROLE OF CSR in Cipla
1. Image damage
Like other major business sectors, the
pharmaceutical industry is under constant scrutiny
regarding the way it operates. Since there is an ever-
continuing rise in interest by the media and the public in
the type of healthcare service being offered,
pharmaceutical companies cannot avoid being caught up
in the discussion of such issues. Medicines produced by
the pharmaceutical industry are a key part of the delivery
of an effective health service. Media coverage of the
pharmaceutical industrys activities has often been
negative and whether they like it or not companies have
to pay greater attention to their public image.
2. New thinking
In recent years, the concept of corporate social
responsibility (CSR) has grown in importance. CSR is often
discussed at the highest levels of companies, but there are
a variety of interpretations as to what it actually means.
Issues such as respect for employees, environmental
responsibilities, relationships with local communities and
fair trade with developing nations often feature as part of
CSR . In truth, it is probably impossible to find a strict
definition that suits all companies and their activities. CSR
can be subjective relying on interpretations of how
commercial activities are perceived in terms of integrity,
fairness and respect for individuals
3. Facing up to responsibilities
CSR is unavoidable in the modern world and the
concept should be embraced rather than feared -
and implemented rather than just discussed. Many
issues fall under the umbrella of CSR and companies
need to examine what is relevant to them and is
achievable. CSR should be viewed as an investment
for the company and worked at.
Cont
4. Technological Development
5. Social Growth
6. Health and Safety
7. Labour Integration
8. Develop Future of Environment
ROLE OF CSR COMMITEMENT
A legal dimension: strict observance of prevailing
legislation in each and every one of the companys
actions;
An economic dimension: generation of sustained value;
A human dimension: protection of human rights;
A social dimension: support of the development of the
communities in which it operates;
An environmental dimension: protection of the
environment.