PEPSI
Which is better beverage ?
CONTENT
About Them
Vision and Mission
Sustainable
Advantage
Product Policies
Production Strategies
Pricing Policies
Distribution
Arrangement
Conclusion
COKE
The coca cola company is world largest beverage
company .
all of the promotional strategies of Coke and Pepsi are developed under the Indian
culture, such as NAVRATRI and GARBA. They are India traditional festival.
Both of the companies made full use of the festival to promote their products and
made the brand well-known through various price reduction and sponsorship.
In addition, most of the celebrity endorsers are Indian stars, which is the
important part of Indian culture.
The advertisement for promoting the brand will definitely influence customers
behavior in India. Moreover, the products design and size are probably based on
the consumption in India. In my point of view, they are quite consistent.
CONCLUSION
WHO IS BETTER ????
In my point of view, Coca-Cola has better long-term
prospects for success India .
There are mainly three reasons.
1. One is due to the Coca-Colas lifestyle advertising, with
the strategy building a connect using the relevant local
idioms and it worked hard to build up a brand preference
for its flagship brand, Coke.
2. In addition, it did segment the target customers to India
A and India B. Its quite a efficient and effective
segmentation.
3. coke is the first to reduce the price in order to encourage
the consumption. Pepsi was forced to match these price
reductions, which is quite passive
.
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