Welcome To Our

Presentation
Group Members:
Shekhar Paul
Fuad Mohammed Khan
Ikramul Hasan
Syeda Mojtaba Anika
Syeda Sabrina Jannat Suchana
Our Todays Presentation Topic is

A Business Plan on
Sylhet Tourism
Conduct the
Situation
Analysis
 Industry review

Sylhet is a place of natural beauty. In todays industrialized life people

want to have a touch of bliss in their wind which they can find by
visiting Sylhet due to its mesmerizing view. Formerly very few
tourists of other districts used to visit Sylhet. But in 2015, around six
lac tourists visited Sylhet; among whom a small portion was from
Sylhet and rest was from outer districts. Because of that, many hotels,
motels, resorts are being built. So competition and size of market is
increasing gradually.
 Company profile

Sylhet Tourism is established in 2017. The owners are friends who

have always dreamt of expanding the essence of beauty of Sylhet to
all over the Bangladesh. The firm will offer different packages to its
customer for exploring Sylhet. Aside of packages a customer may
have customized tour plan. The firm will have a website where all
packages information will be available. Customer can make
reservation through website and phone call.
 Brand Evaluation

Our brand is totally unique for online reservation system through our
website.

For promoting our brand we will arrange campaign in Universities where

special packages will be offered. We will also use social media for
promoting our brand.

Our brands main strength, we are already in a tourist area.

This industrys major weakness is hotel fare, which varies from season to
season.

As it is a growing up industry the competition is low.

Profile the
Consumer
Segment
Sylhet Tourisms targeted customers are people of all ages, especially
students.

Our main target is local customer. We have different package for foreign
customers also.

Our main customers are Students.

Our brand category benefit will be our different packages with lower price.
Our customers dont need to think about anything as everything is available
in the package.

Sylhet Tourism will reach their student segment through different campaign
in their Universities. For customer from other profession we will use social
media, newspaper, different magazines.
Analyze the
Competition
 Slogan of Competitors
Competitors Slogan
Grand Sultan Tea Resort Ultimate Luxury

A.J. Travel Consultant Travel Solution

Competitors Brand Position

Competitors Brand Position
National and international
Grand Sultan Tea Resort recognition for top class service

A.J. Travel Consultant Provide different ideas with low

cost
 Competitors Strength and Weakness

Competitor Strength Weakness

Top Class Limited

Grand Sultan
Hospitality Visiting Place

Provide Ideas They Just

A.J. Travel
According to Generate Tour
Consultant
Demand Plan
Allocate the
Budget
 Total Budget Tk 8,00,000/-

Office Decoration

40000 Social Media and

120000 240000 Newspaper Promotion

200000 University Campaign

200000
Media Promotion

Website
 Establish a
Brand Position
Strategy
We will position this brand against our major competitors with our
slogan Explore Sylhet.

Sylhet Tourism will be the best in this category for our low cost
service.

Sylhet Tourisms main targeted customers are student of different

Universities.

Our brand will be the unique one for our top class hospitality within
low cost. A tourist doesnt need to worry about anything.
 Determine the
Communication Objectives
and Advertising Message
 Communication Objectives

For communicating with our customers, we will continue our campaign in

universities all over Bangladesh.

We will give on spot reservation offer in every campaign.

Communication Objectives

Customers of Sylhet Tourism will get the best service for exploring Sylhet in
Minimum cost.
 Develop the
Creative Brief
 Attribute Benefit Value
1. Hygienic foods 1. Stay fit 1. Quality
2. Good 2. Flexible journey 2. Quality
transportation 3. Savings 3. Economy
3. Economical price 4. Online reservation 4. Self-esteem
4. Technological from all over the
advances world
 Set Media
Objective and
strategies
 Media Objectives
Continuity: Sylhet Tourisms main business season is winter and rainy season. Our
advertising and campaign will be focusing with those two seasons in every year.

Reach: As Sylhet Tourisms main customers are student, we will try to reach as
many Universities as possible. We will give special offers in university campaigns
to get maximum attraction.

Media Strategy
Target: Sylhet Tourisms main targeted customer is students. So to reach them we
will focus on special media promotions, campaigns.

Media Class: For getting the maximum attraction Sylhet Tourism will select
different medium for segment. As getting students attraction we will use social
media, where for family tourist, on corporate level people we have to advertise on
newspaper, on magazines, on TV channels.
 Create Rewarding Promotions
Sales Promotions: For Promoting Sylhet Tourism we will give specific
discounts in packages at the time of off season. In campaign we may give
packages for a group of people with discount.

Data Based Marketing: We may reach some specific customer through data
base which was made with tourists earlier. It may buy from other distributor
on magazine.

Sponsorship: By sponsoring sports or cultural events, we might get a greater

customer reach.
Do You Have Any Question?