Presented by :

Vohra Saqib, Aditwa Sharma, Asma Badache, Aurelien Replumaz

 Global Marketing of Services
Project on Airbus
Project Supervisor- Prof. Tarun Das,
IILM, New Delhi
 Presented by :
 Vohra Saqib-Group Leader,
 Aditwa Sharma,
 Asma Badache,
 Aurelien Replumaz
 Global Marketing of Services

Origin of Aerospace Industry….

 Global Marketing of Services
Project on Airbus
Project Supervisor- Prof. Tarun Das, IILM, New
Delhi
 Airliners around the World

Aérospatiale Hawker-Siddeley
Airbus Ilyushin
Airspeed Junkers
Antonov Kawasaki 
ATR Lockheed
Avro McDonnell Douglas
BAC NAMC
BAe SAAB
Boeing Saunders-Roe
Bombardier Aerospace  Shanghai
Bristol  Sud Aviation
Cessna  Sud-Est
Convair Tupolev
Dornier Vickers
Douglas Yakovlev
EMBRAER  Fokker
Ford Motor Company Handley Page  
             
Airbus
 History of Airbus
 Britain, France, and west Germany launched the Airbus project.
 In 1960
 Britain quit – 1967
 Airbus project – reorganized – 1970,
 Named Airbus Industrie – Franco-German Company – French law
 Spain joined – consortium -1971( 4.2% stake)
 First headquater – Paris
 Shifted to Toulouse (France)- 1974
 Short details
Type Joint stock company, EADS & BAE

Founded 1970 (Airbus Industrie)

2001 (Airbus S.A.S.)

Location Toulence,, France

Key people Louis Gallois CEO

Andreas Sperl CFO

John Leahy Sales Director

Industry Aerospace
 Short details
 Location geographical

– Airbus is formed by 5 "NatCos" (National Companies) :

Airbus Central Entity ( Toulouse),

Airbus France (Toulouse, St-Nazaire, Méaulte, Nantes),
Airbus UK (Filton, Broughton),
Airbus Deutschland (Hambourg, Brême, Stade
Airbus España (Madrid, Illescas, Puerto Real).

– Final assembly production occurs at Toulouse (France)

and Hamburg (Germany). Airbus also has three subsidiaries in
the USA, Japan and China.
Toulouse,, France
 Turnover of Airbus

Year Turnover (billions)

2000 $17.2

2001 $20,5

2002 €19.5

2003 $ 19.3

2004 $ 20

2005 $ 22,3
 Product list and detail
Aircraft   Description   Seats   Launch date   1st flight   1st delivery 

A300 2 engine, twin aisle, 250-375 May-69 Oct-72 May-74

2 engine, twin aisle,

A310 modified A300 200-280 Jul-78 Apr-82 Dec-85

2 engine, single aisle,

shortened
6.17m from
A318 A320 136 Apr-99 Jan-02 Oct-03

2 engine, single aisle,

shortened
3.77m from
A319 A320 145 Jun-93 Jan-95 Apr-96

A320 2 engine, single aisle 180 Mar-84 Feb-87 Mar-88

2 engine, single aisle,

lengthened
6.94m from
A321 A320 220 Nov-89 Mar-93 Jan-94

A330 2 engine, twin aisle 253-440 Jun-87 Nov-92 Dec-93

A340 4 engine, twin aisle 261-440 Jun-87 Oct-91 Jan-93

A350 2 engine, twin aisle 250-300 Oct-05 2012 2013

4 engine, twin aisle,

A380 double deck 555-840 Dec-00 27-Apr-05 end 2007
  Airbus direct
Country  employees 
France 19,358
Germany 18,423

United Kingdo 8,688

m
Spain 2,726
United States 405+

People's Repu 100+

blic of China
Total 49,700+
 Airbus Plane Deliveries
Month / Year 2005 2004 2003

January 24 18 18
February 28 18 30
March 35 31 15
April 29 36 23
May 37 25 27
June 36 33 34
July 27 24 22
August 24 13 11
September 31 26 24
October 33 37 27
November 33 29 40

December 30 34
Year Total 304 320 305

Monthly Average 30.4 26.6 25.5

Cumulative Deliveries 4056 3752 3432

 Airbus Deliveries

50
40
No. Of Plane

2005
30
2004
20
2003
10
0

Month
 Airbus Customers
Airlines
 United Airlines (195 A319/A320/A321s in operation or on order),
 Northwest Airlines (over 200 aircraft ordered, with A319s, A320s
and A330s in operation),
 US Airways Group (a total of some 200 A319/A320/A321s,
A330s and A350s in the fleet or on order) and
 Air Canada (with a fleet of 130 aircraft in operation, composed of
A319s, A320s, A321s, A330s and A340s).

Freight, cargo and express package

 FedEx (A300s and A310s, with A380F freighters on order),
 United Parcel Service (A300s, with A380F freighters on order),
 Express.Net Airlines (A300s) and
 ASTAR Air Cargo (A300s).
 Customer continue..
Leasing companies (largest customers)

 International Lease Finance Corporation (with more than 580

 Airbus aircraft on order including the all-new A350),
 GECAS (more than 220),
 CIT Group (more than 100),
 GATX/CL Air (45) and
 Boullioun Aviation Services (30).

Armed Forces

 liaison missions,
 VIP flights
 Government missions.
Airbus 300
William E. Boeing

Boeing

Company Founder and Owner, President, Chairman of the Board

William E. Boeing – left Yale University in 1903 - advantage of opportunities in the risky and

cyclical, - financially rewarding, Northwest timber industry - experience would serve him well in

aviation.

World's leading aerospace company - the largest combined manufacturer of commercial jetliners and

military aircraft,.
 Short Summary
 Type Public
 Founded 1916
 Headquartered Chicago, Illinois, USA
 Location Toulouse,, France
 Key people W. James McNerney, Jr CEO
 James A. Bell CFO
 Industry Aerospace and Defence
 Products Commercial Airliners, Rotorcraft,
Electronic and Defense systems, Missiles,
Rocket engines,
 Revenues $52.5 billion USD (2004)
 Employees 153,800, 67 countries

World leader in Military aircraft, largest contactor for NASA

BOEING HEADQUATE USA
This slide describes the legacy of The Boeing Company. It tracks the development

of the companies that merged to become a single enterprise as the twentieth century

ended.
Commercial Airline Segment
Years Revenue( million)
1998 $36.9

1999 $38.4

2000 $31.1

2001 $35.0

2002 $54.1

2003 $50.1
 Employment By Location

Arizona 4,939
California 31,457
Kansas 3,836
Missouri 16,429

Pennsylvania 4,706
Texas 5,376

Washington 61,042

Other Locations 24,955

Total Company 152,740

 Employment By Group (Division)

Commercial Airpl 48,956

anes
Boeing Capital C 131
orp
Connexion
by Boeing 753

Integrated Defen 75,531

se Systems
Phantom Works 4,409

Shared Services 21,020

Group
World
Headquarters 1,928
Other 12
Total Company 152,740
 Current Order Book

(by Scheduled Delivery Date)

  B 747 B 777
2000 18 41
2001 24 54
2002 18 37
2003 6 18
2004 3 17
2005 3 9
2006 1 8
2007 1 0
2008 0 0
Total 74 184
 Orders
Orders through
737 747 767 777 787 Total
24-Jan-06

2006 Net Orders 10 - - - - 10

Aeromexico 6         6
Hainan Airlines 4         4
2006 Gross
10 - - - - 10
Orders
Changes - - - - - -

2006 Net Orders 10 - - - - 10

  737 747 767 777 787 Total

Some of the Boeing Major Customers

Singapore airlines
Air India
Sahara Airlines
Quantas
Air Mauritius
Boeing Vs Airbus
 Product Range of
Airbus & Boeing
Category Airbus Boeing
Single Aisle Family Model A 319 757
A 320 757-200
A 321 767
A 318 757-300
717
Wide Bodied Aircraft Model A 300-600R 767 – 200 ER
A330 – 200 767 – 300ER
A 340 – 200 767 – 400 ER
A 330 – 300
A 340 – 200
A 340 – 300
A 340 – 500
A 340 – 600
Super Jet Jumbo A 380 747 – 400
 Some Interesting Facts
 Boeing employed 216 workers per aircraft, while Airbus
employees 143 workers per aircraft.

 This amount to 51% productivity difference between two

companies

 Boeing’s 119,000 workers manfactured 550 jets while

airbus manufactured 230 with help of 33,000 workers per
MARKET SHARE OF AEROSPACE
 Airbus Vs Boeing

Airbus-Boeing competition: Plane net orders 2002-2005

AIRBUS
Guess??
 Airbus 380-origin&history

Timeline
A380

A3XX

1994
 Airbus 380-origin&history

Timeline
A380

A3XX Launch

1994 2000
 Airbus 380-origin&history

Timeline
A380

A3XX Launch production

1994 2000 2002

 Airbus 380-origin&history

Timeline
A380

A3XX Launch production Maiden flight

1994 2000 2002 2004

 Airbus 380-origin&history

Timeline
A380

A3XX Launch production Maiden flight Enter airline service

1994 2000 2002 2004 End 2007

 A380-airfield compatibility
Runway breadth 60m

Additional shoulders 7.5m

Taxiway breadth 30m

Compatibility
 Type
Airline EIS A380-
A380-800 Options
800F

Air France
2008 10   4

China Southern Airlines 2007 5    

Emirates
2007 41 2  

Etihad Airways
2008 4    

FedEx
2008   10 10

ILFC
  5 5  

Kingfisher Airlines
2010 5    

Korean Air
2008 5   3

Lufthansa
2008 15   10

Qantas
2007 6    

Malaysia Airlines
2007 12   10
Current Situation : Airbus problems
 A 380 Delay : In June, 2006, Airbus became embroiled in a significant
international controversy over its announcement of a further delay in the delivery
of its A380. Singapour airline, which is the first company which will use A380
plane, it will receive the A380 at the end of 2007 after a delay of several months.

 Loses of market share since 2004.

 For 2006, Boeing has sold 854 planes whereas Airbus has
sold 604

 New polilicy : Power 8 program

• Cost Reduction

 Launch of A350 : Which financement ?

Thank You!