India Has The Potential To

Prove It’s Brass

By: Shivangi Sharma

Trinity Institute of
Professional Studies,
Dwarka
 Top 5 international Brands

Rank Brand Value ($ billion)

1 Wal-mart 41.3

2 Google 36.1

3 Coca-Cola 34.8

4 IBM 33.7

5 Microsoft 33.6

Source: http://www.livemint.com/2010/02/18231346/7-Indian-brands-in-top-500.html
7 Indian Brands among world’s 500

Rank Brand Value ($billion)

64 Tata 11.2
107 Reliance 7.2
186 SBI 4.5
288 Airtel 3.1
305 Bharat Petroleum 2.9
423 Infosys 2.2
439 ICICI Bank 2.1

Source: http://www.livemint.com/2010/02/18231346/7-Indian-brands-in-top-500.html
 Rankings prepared by UK-based
Brand Finance
• Indian brands giving competition to other
brands globally.
• At the 186th spot, State Bank of India (SBI) is
the highest ranked Indian company, jumping
from last year's 344. Its brand value has risen to
over $4.5 billion (Rs20,790 crore).
• However, rankings of other Indian brands such
as the Tata group, Reliance Industries Ltd and
Bharti Airtel Ltd fell in the year. Tata slipped
from 51 to 64, but its value rose from $9.9
billion to $11.2 billion.
The value of the Reliance brand has risen to $7.2 billion, but
its ranking has fallen from 93 to 107.
Airtel has slipped to the 288th spot, with brand value coming
in at $3.1 billion, a tad higher than last years $3 billion.
There are three new Indian entrants to the list, which includes
Bharat Petroleum Corp. Ltd (BPCL), which stands at 305.
Infosys Technologies Ltd is ranked 423 and
ICICI Bank Ltd, 439.
 India has the potential to prove it’s brass in the
global market which becomes evident from its
brands making a mark in the international market
with bharti airtel doing hard to have a position in
global market as Airtel has operations in Sri
Lanka and Jersey. BSNL is bidding for license in
African nation of Tunisia. Reliance
Communications almost made a footprint in
Africa with its proposed MTN merger. That deal
did not go through. But, it did not stop the global
ambitions of Indian telecom companies.
Bharti Airtel has bagged 25th position in
international ranking with the brand value of
2.48%($bn)
 Brand category
• Category brand value growth
• 1: fast food 22%
• 2:luxury 20%
• motorfuel 15%
• 3: personal care 15%
• Technology 14%
Brands
who have
made their
mark in IT
sector
1. Infosys

2. Wipro
 Future prospective
• Very Fast Growth

• global brands can easily be created by India

Brands like TATA,
Godrej and Bajaj Auto,
Dabur, Videocon,
ONGC,TVS, Airtel, Infosys
are all homegrown brands,
which score very high on
brand equity and are
respected for their quality,
performance and reliability
globally
 •Brands like Tata’s, Mahindra and Bajaj have
started exporting their products to international
markets
and are competing with established global
players for market share.
•Pharma as a sector is also looking aggressive
and is focusing on filing patents for as many
processes globally.
•Outsourcing as an industry in India has come
off ages and is competing with other countries.
On a whole it seems that the future of
industries in India and their brand growth is
very bright.
• Indians are learning fast various facets of branding and will
take a larger share of global markets by branding their home
grown products particularly traditional Ayurvedic medicines,
food and khadi clothing.
How awareness could be created
 India is
• World’s largest marketing workforce is LIC agent base of 1 million agents

• World’s largest producer and consumer of black tea. Total tea market is 650
million kgs of tea (including branded at 232 million kgs) (source: IRS data 2003-04)

• World market for bicycles is 108 million. Hero Honda of India is worlds largest
manufacturer of bicycles.

• The second largest two-wheeler market in the world. Two-wheelers account for
79% of all automobile sales in India (source: Society of Indian Automobile Manufacturers - SIAM).

• Tata Automobile is the youngest passenger car company in the world, putting
India in the top 10 countries in the world for car manufacturing

• World’s first floating ATM is located on a barge on backwaters of Kerala

 Thank you

Source used
http://www.brandchannel.com/forum.asp?bd_id=63