Agents Fees:
When a businessperson is uncertain of a countrys rules
and regulations, an agent may be hired to represent the
company in that country.
For example, an attorney may be hired to file an appeal for
a variance in a building code on the basis that the attorney
will do a more efficient way than someone unfamiliar with
such procedures.
ETHICAL AND SOCIALLY RESPONSIBLE
DECISIONS
In normal business operations, difficulties arise in making
decisions, establishing policies, and engaging in business
operations in five broad areas:
Employment practices and policies
Consumer protection
Environmental protection
Political payments and involvement in political affairs of the
country
Basic human rights and fundamental freedoms
ETHICAL AND SOCIALLY RESPONSIBLE
DECISIONS
Three ethical principles also provide a framework to help the
marketer distinguish between right and wrong, and properly
justify his or her actions.
They are:
Utilitarian ethics. Does the action optimize the common
good or benefits of all?
Rights of the parties. Does the action respect the rights
of the individuals involved?
Justice or fairness. Does the action respect the canons
of justice or fairness to all parties involved?