Dr Denise Dollimore
University of Hertfordshire, UK
Following this session students should be able to:
Misleading advertising
Misleading labeling
Poor product or service safety
Harming the environment
Insider trading
Padding expense accounts
Dumping flawed products on foreign markets
A personal responsibility?
You are a strategic analyst at a successful hotel enterprise
that has been generating substantial excess cash flow.
Your CEO instructed you to analyse the competitive structure
of closely related industries to find one the company could
enter, using its cash reserve to build up a substantial position.
Your analysis suggests that the highest profit opportunities
are to be found in the gambling industry. You realise that it
might be possible to add casinos to several of your existing
hotels, lowering entry costs into this industry.
However, you personally have strong moral objections to
gambling
Stakeholders
Consumers/pressure groups/local community/Media
Who is Responsible for Ethics / CSR?
Leadership & Management Issues
CEO / Strategists
How do you ensure that the agent will always act in the best
interest of the principal?