Group members

Haseeb Tanveer 125

Abdul Rehman 149
Khurrm Nadeem 156
Abdul Samad 129
Abdul Wahab
A1 Green Tea
Product

A1 Tea will be a high

quality product
offered as specially
blended Green herbs
tea that activates
your brain cell
Product

Antioxidant Keeps you healthy & young

Each sip bring refreshing & energetic feeling
Fresh alluring aroma of mixture blend
Contents of the A1 tea

95g 50Rs
190g120Rs
350g210Rs
475g300Rs
The amount of Packs
refers to different
target groups.
Why we choose this brand

Reasons for choosing Brand Name A1 Tea is

strong name, easy to remember and
refers good brand because the associations
with the best the strongest
Target Audience

Three adjacent segments

18-23 years - College students
25-40 years - Young working professionals
Above 40 years - Health conscious people
Promotional objectives

Develop awareness
Generate traffic
Build loyal customer relationship
 Sales promotion

Trade promotion

Bundling
 Sales promotion

Plastic strainer

Tea mug
 POINT-OF-PURCHASE

We Place our product

on the point-of-
purchase counter.
 PERSONAL SELLING
Promoting the product
directly at family marts
and shopping places
provides personal selling
advantage.
Stalls in Metro, Hyperstar
How we Advertise our product

Newspaper
Online/Internet
Radio ads
Direct mail
How we Advertise our product

Billboard

Bus branding
Action Plan