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The document discusses the history and evolution of the internet and social media. It covers how the internet originated as a government project and became widely used by consumers in the 1980s and 1990s. Later, social media sites like Friendster, Myspace, and Facebook popularized user profiles and sharing personal information online. The document also examines concepts like online identity, social networking site definitions, interaction in online communities, and the diffusion of new ideas through social media.
Deskripsi Asli:
Social Media: CMC (Computer Mediated Communications), Diffusion, and Social Theories
The document discusses the history and evolution of the internet and social media. It covers how the internet originated as a government project and became widely used by consumers in the 1980s and 1990s. Later, social media sites like Friendster, Myspace, and Facebook popularized user profiles and sharing personal information online. The document also examines concepts like online identity, social networking site definitions, interaction in online communities, and the diffusion of new ideas through social media.
The document discusses the history and evolution of the internet and social media. It covers how the internet originated as a government project and became widely used by consumers in the 1980s and 1990s. Later, social media sites like Friendster, Myspace, and Facebook popularized user profiles and sharing personal information online. The document also examines concepts like online identity, social networking site definitions, interaction in online communities, and the diffusion of new ideas through social media.
Theories By Jessica Pascale, Sarah Tejada,Ryan Gorman, and Ryan Mora Internet History
Birthed from a DoD Project - ARPANET
The goal was to have instant communication between computers on opposite coastlines Done via Packet Switching
By the 80s, 90s, the internet was a consumer service
America Online, dial-up, chat rooms Services used by Early Adopters Internet History Modern Internet History
Today the internet has changed vastly
User Profiles, a precursor to our social media profiles, popularized Sharing more information than e-mail addresses Personalization and networking via Livejournal, Myspace, and other sites Identity
Its is what we use to present ourselves
online You can use words, photographs, sounds, videos, emoticons, avatars, etc to present yourself When we communicate online we suggest an identity to social network site users Examples of sites with different Identities
Facebook Twitter Youtube Linkedin Myspace Social Network Site Definitions
Social network site: a web-based service
allowing individuals to.. Construct a public or semi-public profile Articulate a list of other users with whom they share a connection View their list of connections and those made by others within the system Example Social Media Functions and Sites Additional SNS Characteristics Profile user pages, which may include demographic and personality descriptions Relationships displayed as friends, followers, fans, contacts or other labels Public connection displays, which are a form of influence management Types of self-presentation that serve as identity markers Varying degrees of privacy through site and user settings Interaction Since 1990s the Government and Cyberspace users have tension because of The Telecom Reform Act of 1996 Contained The Communications Decency Act Many Cyberspace Users, especially within online communities see internet as fundamentally different John P. Barlow helped define attitude of online users Interaction
John P. Barlow created A Declaration of Cyberspace
Independence as a response to the Telecommunication Reform of 1996 Insisted that he Internet was a special community with no boundaries Barlow is the founder of Electronic Frontier Foundation (EFF) and the Freedom of the Press Foundation Community
Online communities form through shared online identities and
realistic social relationships between people.
-Lipschultz
Virtual environments are created and shared in social
media sites. Here people network, connect, and develop interpersonal relationships. Relationships over the internet have grown as transparency among users increases. Community
Through shared meaning and
understanding communities form Online communities can be based off of anything such as hobbies, activities, interests, fears Transparency is the constant key Diffusion of New Ideas
Diffusion is the spread of new
ideas,practices, processes, and products Diffusion is uneven in the United States The adoption of a new idea follows a 5 major stages-awareness, interest, evaluation,trial, adoption The Diffusion Model
Innovators-the earliest people experimenting with the
change 2.5% Early adopters-those swayed by the innovators to jump on board of what is obviously a new trend 13.5% Early Majority-the first wave of mass appeal 34% Late Majority-the last wave of mass appeal 34% Laggards-the remaining people who are either slow to come to the change, or resist it entirely 16% Uses and Gratifications CMC used to.. Obtain information, relax, entertain, excite, and escape stresses
With social media versus traditional
media we can create meaningful online communities, relationships, and social movements Online Culture and Power
Some use Social Media to maintain existing power, others use
it to try gain a new power
Communication tools socially reproduce status quo rather than
real change
Ongoing fear that virtual spaces confuse reality representing
myth and ritual as truth Online Culture and Power
Some online communities that maintain status quo rather than
promote actual change are Facebook, Instagram, and Twitter
Online communities sometimes blur line between web and actual
reality
Real change vs. the Illusion of Change
Can Social Media Drive Social Change ? CMC and Social Media Concerns
CMC recreating interest communities online
CMC interaction possibly not as rich as
face-to-face
Preference for online social interaction
Psychosocial depression, loneliness, and
problematic Internet use
People with problems online environments versus
negative effects caused by CMC usage
CMC and Social Media: Memes
Promoting cultural content items such
as jokes, rumors, videos, or websites Passes along from person to person, gradually scales into a shared phenomenon Reproduce by various means of imitation Interesting because of their diffusion through competition and selection CMC and Social Media Uses Paradox in social media Tendency to trigger silence on controversial issues Users however may feel more liberated to express opinions online Online forums can be anonymous How has CMC influenced the way we form relationships? How may it blur the lines between reality and fantasy?
Chapter 2 opens up with the story of Manti Teo, a
victim of catfishing that sparked a national outrage over his cover-up Internet has made us more transparent also makes developing true trust more difficult The invention of services and apps, Tinder, and dating websites have changed the way we communicate and date Social media websites have made relationships more complex, e.g. its complicated and facebook official How would a visualization of your social networks depict communication patterns and relationships? How could this be used to influence future online behavior?
CMC helps us understand online communication, to
visualize it would likely create a cyclical pattern More personal and transparent a user profile, the more positive and productive the relationships will be More anonymous a space is the more likely it is to result in negative experiences, such as a flame war Find a positive balance between transparency and security for a positive online environment Describe your favorite internet meme, why is it your favorite and how does it transfer cultural understandings? This meme uses a widely known character personality to illicit a form of sarcasm. Given the context of the photo, previous knowledge of the film, and the character being portrayed, it transfers the understanding that whatever is being portrayed is majorly unimportant, or deserving of satirical praise, from the reader. References
Lipschultz, J. H. (2017). Social media communication: concepts, practices, data, law and ethics. New York, NY: