PENDIDIKAN

ENTREPRENEURSHIP
DI UB

2015
 My Brief of Bio-systematic
• Nama:
– Lilik Setyobudi
– Tanggal/Tahun Lahir: 20 Mei Generasi Baby Boomer
– Jl. Candi Mendut 10 Malang
– Tilp (0341) 494916
• Pendidikan:
– S1 (1977) UB
– S2 (1982) UGM
– S3 (1989) OSU/Oregon State University, Oregon, USA
• Short course/seminar:
– Various topic Entrepreneurship in: USA, Kanada, Australia, ASEAN, Jepang, Perancis, Kamerun,
Guadeloupe, Sri Lanka, China, Germany, New Zealand, etc. (> 40 Countries arround the world)
• Pekerjaan :
– AARD, Ministri of Agriculture 1976- 2003
– Director Indonesian Fruit Research Institute, AARD 1995-2000
– FAO/UNDP Citrus Rehabilitation Project 1990-1993
– INIBAP/ASPNET (International Network of Banana and Plantain/Asia Pacific Network) Indonesian
representative 1995-2000
– Part Time Lecturer Graduate School: UNAND, IPB, UGM, UB
– Lecturer UB 2003 – now
– Head of UB-CASH 2004-now
– Koordinator/Ketua PHK-A2 Jur BP 2006-2008
– Head of UBEE div – UBBIPS 2007 – 2014
– Vice President The AAJEE (Assoc. ASEAN-Japan Entrepreneurship Education) 2012-Now
– Vice Head of Quality assurance & Education Industry Indonesian Chamber of Commerce (KADIN
Indonesia) 2011-2015
– DPKM (Dewan Pendidikan Kota Malang) anggota 2012 - Sekarang
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2
 Phone & E-mail

• HP: 087 859 355 615

• lsetyobudi@yahoo.com
• lsetyobudi@gmail.com

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What is entrepreneurship?
Vs (Per)Dagang(an)/Trading
Entrepreneurship is the
process of doing something
new and/or different to
create wealth for oneself
and to add value to society
9/2/2015 LSB IBT 4
 INTRODUCTION
• Pre evaluation:
– Entrepreneurial Self Evaluation
– Need for Achievement (N-ach)
• Class Organization
• Entrepreneurial Issue
• Entrepreneurial University
• Understanding Entrepreneurship in Medical
School
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 Class Organization
Course Load:
• Typically each chapter will be covered in one 110 minutes session. In group project (cases),
chapter 4, 9, and 11, which required classroom session as well as in/out campus survey, two
sessions are allocated. Students are encouraged to use extra time for their assignments. One
continuous sessions are allocated for Chapter 14 for student presentation and evaluation.

• Assessment Requirements

• Assignment I: Individual Report creativity project /weekly10%

• Assignment II: Group Assignment /weekly40%
• Assignment II: Participation in class 20%
• Assignment III: Final Presentation (Group) Business Model 30%

Total 100%

• Remidi diakhir semester diberikan atas permintaan mahasiswa hanya untuk menaikan satu
grade nilai akhir. TIDAK BERLAKU UNTUK GTADE B+ DAN A

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Entrepreneurial Self-Assessment
Survey
• Ambil selembar kertas yang telah
disiapkan
• Tulis Nama, Nim, Gender dan informasi
lain sebagaimana dalam kertas
pertanyaan.
• Jawab pertanyaan sesuai dengan pilihan
anda
• Jumlahkan pilihan anda
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 Pre-Test
1. Ambil kertas A4 dan lipat menjadi 4 bagian sama
ukuran. Kemudian gambar di setiap halaman:
a. Apakah hal yang paling membanggakan dalam hidup
anda sampai saat ini?
b. Gambar pemandangan
c. Apakah yang akan anda lakukan bila anda
memperoleh undian sebesar 10 M
d. Apakah yang akan anda lakukan bila anda
memperoleh undian sebesar 10 M, namun anda tahu
bahwa tahun depan anda akan meninggal dunia

14/09/2011 LSB KULUM FP 8

 Why
Entrepreneurship
Education?
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Persentase jumlah entrepreneur/populasi terhadap
pendapatan per kapita/tahun, Data 2014
60 $ 56.290
7,2% $ 54.630
50
12%
40

30 Entrepreneur (%)
Income ($ US)
20
$ 10.830
10 $ 3.510
5%
1,68%
0
ra

ia
pu

ia
ys

A
ga

es
ala

US
Sin

on
M

Ind

9/02/2015 LSB FPet 10

 Entrepreneurial Issues
1 Januari 2016 – ASEAN COMMUNITY

Asean Political Security (APS)

Asean Economic Community (AEC)
Asean Socio-Cultural Community
(ASC)

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 LATAR BELAKANG:
Sejarah Pendidikan Entrepreneurship di UB
Entrepreneurship
1998 Education as elective

2005-6 Business Incubators on

Campus & Benchmark

2007-9
2011-2013
2015
Declaration, Entrepreneurial
UBBIPS & University
Collaboration HRD &
In EE COBLAS Infrastructure
9/2/2015 LSB IBT 12
 WHAT IS ENTREPRENEURIAL UNIVERSITY?
THE
GOAL OF
UB Entrepreneurial University
Research
Teaching
III
Service

Research University
II Research
Teaching
Service
Teaching University
I Research
Teaching
Service
Time
9/2/2015
Innovativeness
LSB IBT 13
Modifikasi Zhou & Etzkowitz (2004)
TRI DHARMA PERGURUAN TINGGI &
ENTREPRENEURIAL UNIVERSITY
PENDIDIKAN

TEACHING

RESEARCH SERVICE

PENELITIAN PENGABDIAN
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MASYARAKAT
Persentase jumlah entrepreneur/populasi terhadap
pendapatan per kapita/tahun, Data 2014
60 $ 56.290
7,2% $ 54.630
50
12%
40

30
Entrepreneur
(%)
20
$ 10.830
10 5% $ 3.510
1,68%
0
ra

ia
pu

ia
ys

A
ga

es
ala

US
Sin

on
M

Ind

9/02/2015 LSB FPet 15

9/02/2015 LSB FPet 16
KEADAAN TERSEBUT
MENGINDIKASIKAN

LOW OF:
Spirit/Motivation
Creativity,
Innovation,
9/02/2015
Entrepreneurship
LSB FPet 17
 FOUR TYPES OF ENTREPRENEUR

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 Life is a choice

9/2/2015 LSB IBT 19

Pendidikan Entrepreneurship
di UB
 Adalah proses pendidikan yang
bertujuan untuk mengembangkan
Mindsets dan kapasitas
entrepreneurial Mahasiswa


 Mengembangkan kualitas individu/

kelompok dalam: spirit inovasi,
kreativitas, inisiatif, motivasi, dan
kemandirian
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Peta Penyebaran Wilayah Tertinggal
70% berada di wilayah Indonesia Timur
27 kabupaten kota wilayah perbatasan
infrastruktur  terisolasi

EQUATOR

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 Prediksi Golden Economic Era Indonesian
Forum/Kadin
25

20 Peran Pendidikan PDB Nominal ($T)-

Pro Growth

Entrepreneur
Indikator ($T,$,%)

$ 23.507 PDB Nominal per

15 kapita ($)-Pro
$ 6.72 T
Growth
$8T
10 (J.T. Riady) Pengangguran (%)-
Pro Job
5
Kemiskinan (%)-
$ 3.099 Pro Poor
00.74 T
2010 2015 2020 2025 2030
Tahun

LOWER UPPER MIDLE HIGH

MIDLE INCOME INCOME
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Ranking Indonesia untuk 42 jenis komoditi
agrokomplek menempati urutan ke 1-10 di
dunia (Sumber: FAO Statistik 2005)
Ranking Indonesia dalam hasil tambang 10
besar dunia: Tin (1), Copper (5), Gold (7),
Natural Gas (8), Nickel (5), Rubber natural &
Synthetic (3), Coal (7) (sumber: The Economist,
Pocket World in Figures, 2007 Edition)
Ranking Kesejahteraan masyarakat Indonesia
(Economic welfare) > 110 di dunia, kemiskinan
>30%.
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 KEADAAN TERSEBUT MENGINDIKASIKAN

Low of: Spirit/Motivation

Creativity,
Innovation,
Entrepreneurship
Number of entrepreneur out of populaion:
USA = 11,6%
Singapore = 7,2%
Indonesia = 1,54%
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 FOUR TYPES OF ENTREPRENEUR

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The Mindset/Pola pikir Entrepreneur

Minds are like parachutes,

They only function when open
(Thomas Dewar)

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 Change to be better

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 Milestone of UB Towards Entrepreneurial University

Entrepreneurship
1998 Education as elective

2005-6 Business Incubators on

Campus & Benchmark

2007-9
2011-2013
2015
Declaration, Entrepreneurial
UBBIPS & University
Collaboration HRD &
In EE COBLAS Infrastructure
9/09/2014 LSB KUL FK 29
 WHAT IS ENTREPRENEURIAL UNIVERSITY?
THE
GOAL OF
UB Entrepreneurial University
Research
Teaching
III
Service

Research University
II Research
Teaching
Service
Teaching University
I Research
Teaching
Service
Time
9/09/2014
Innovativeness
LSB KUL FK 30
Modifikasi Zhou & Etzkowitz (2004)
Entrepreneurship Education System in UB

RECTOR

UBBIPS

STUDENT
UBEEDUBBIDUBBUD
ENTREPRE Up to 2 yrs
Field/Prof NEUR DHE-
Internship Med/CSR
INTEGRATED
INTO World of
CURRICULUM Feed back information business
9/09/2014 LSB KUL FK 31
 FAQ
Entrepreneurship Education
TO KNOW TO DO TO BE
LEARN TO LEARN TO BECOME LEARN TO
UNDERSTAND MORE BECOME AN
ENTREPRENEUR- ENTREPRENEURIAL ENTREPRENEUR
SHIP

What do entrepreneurs I need to take responsibility Can I become an

do? of my learning, career and entreprneur?
What is life
entrepreneurship? How to become an
Why are entrepreneurs How do I take responsibility? entrepreneur?
needed?
How many entrepreneurs How to manage the
do we have business?
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 Principle Contents
Basic Entrepreneurship Education Experiential
MOTIVATION ENTREPRENEURIAL SKILL FUNCTIONAL SKILL
• Need for • Creativity Business, Social,
achievment • Innovation Academic,
• Ability to inspire • Ability to take a Techno/Agri-
• Reaction to success Risks preneruship, etc.
or failure • Ability to identify • Management/Leader
• Help opportunities -ship
• Networking • Ability to have a • Planning skills
• Communication vision for growth • Financial skills
• Interpret successful • Marketing skills
entrepreneurial role • Designing skills
model • Operational skills
• Human Resources
management

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 Incubation….?
Based on
tech…?
Ide
Bisnis UB-EED
Educt &
commercial Train

UB-BUD Business
Plan

Unit
Busniss UB-BID

Incubation (max 2 tahun)

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34
 Entrepreneurship
Education
In
Medical School
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 Healthcare Innovation and
Entrepreneurship
• Sustainable healthy life is basic human necessity. We
all want to live healthy, stay health and to be healthy.
• Healthcare is one of the aspects that can help us
achieve the healthy living we look for as civilized
modern citizens.
• We all imagine a healthcare system that is accessible,
affordable, efficient with less human errors, less
medication errors, better treatment /
diagnostic methods and better ways of personalizing
the whole healthcare experience for us as individuals.
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 Healthcare Innovation
and Entrepreneurship

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In the evolving global healthcare systems, there is a
substantial need for education to equip medical students
with:
– the knowledge and skills of innovation,
– creativity, and entrepreneurship
in the areas of patient:
– access,
– safety,
– quality of care, professionalism
– satisfaction, and
– affordability,
to improve outcomes and meet societal goals for care of the
populace. U.S. medical school curricular and time
requirements do not allow for integration of this focused type
of 9/09/2014
education into the traditional curriculum;
LSB KUL FK 38
therefore, a solution was needed to fill this gap. An
interdisciplinary co-curricular program, the Business
of Medicine Bootcamp, was developed at the
University of South Florida College of Medicine to
meet this need providing a unique and innovative
medical student educational program focused on
– innovation,
– entrepreneurship,
– leadership, and
– business utilizing the faculty and resources of the
Colleges of Business, Medicine, Public Health, and
Engineering and the Center for Entrepreneurship to
train future physician healthcare leaders.
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 Contoh entrepreneur
sukses dibidang medis

OUR MISSION

We aim to become a
world-renowned de
stination for cosm
etic surgery and d
ermatological serv
ices.

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 Glasses to avoid Jet-lag
Medical School of Flinders Univ. Sidney AU

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 The second part is for physician
entrepreneurs. Physician
entrepreneurs are doctors that are
interested in starting their own
business or commercializing their
research. This book covers the
following topics: creating a business
from an idea, trademarks,
copyrights, raising capital, creating a
board of directors, creating an
advisory board, understanding term
sheets, intellectual property,
customer acquisition, marketing,
public relations, hiring a
management team, how to
negotiate, and working with venture
capitalists and angels.
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 Entrepreneurial Assistance
CSR Scheme US $ 1,000-1,500

NEW IDEAS & MOTIVATION

INPUTS
BUSINESS PLAN COMPETITION

MENTORING
PROCESS (PRODUCT DEVELOPMENT, etc)

OUTCOME NEW BUSINESS

VENTURES
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 Oregon State University
Austin Entrepreneurship Education

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LICENCING & ROYALTY REVENUE
TOTAL RESEARCH VOLUME

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KAIST Korea Advanced Institute of Technology and Science
Kantor Pusat
HVTC

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 Life is a choice

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LET’S MOVE TO MAKE A CHANGE

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 SO ......
.

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 TERIMA KASIH
Semoga Bermanfaat
Is there any questions?
L. Setyobudi
Head
UB Entrepreneurship Education
lsetyobudi@yahoo.com
2011
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