MUHAMMAD LATIF……….

091129
MUHAMMAD SHEHZAD…091134
ASAD ALI………………………..093124
AFTAB AHMAD……………….101128
TOPIC
Introduction
Objective
Mission Statement
SWOT Analysis
BCG Matrix
External Factor
Marketing MIX
SUGGESTION
 Dawn Bread a name that has come to signify quality
and freshness in bread products
 Beginning in late 1981,
 within a decade, capture 35% market share
 Today, Dawn Bread operates seven plants
throughout Pakistan.
 More than 500 vehicles that deliver baked foods to
more than 25,000 retail outlets daily, making it one
of the largest distribution networks for any product
in the country.
 The company received its ISO 9001 certificate.
(1998)
 Profit maximization
 Consumer satisfaction
 High sales revenue
 High market share
 To achieve economies of scale
LOGO
“To provide quality products to customer and
explore new markets to promote/expand sales
of the company through good governance and
dynamic team, so as to achieve optimum price
of products of the company for sustainable
and equitable growth and prosperity of the
company.”
SWOT ANALYSIS
 STRENGTH

Its infrastructure
Its transportation
Its quality
Customer care
WEAKNESS
Advertisement on media services
Low production units all over the country
 OPPURTUNITY

 Having large number of opportunity in new food

& bakery products.
 If it increase its transportation and new outlets in
cities which are near to villages it has opportunity
to gain more customers

THREAT
 It has great threat to its competitor BUNNY
BREAD
 Also having threat from local small bread
suppliers
 2ND PRESENTER

• Mr. MUHAMMAD SHAHZAD…….091134

 BCG MATRIX

HIGH LOW

H
STAR
G I
?
R G
H Mary Gold Bread
O
Morgan Bread
W
T L
H O
W
CASH COW DOG
R
A Other & Locals
T
E Bunny Bread

RELATIVE MARKET SHARE

RELATIVE MARKET SHARE
 ECONOMICAL FACTOR
 The economic condition of Pakistan has also strong
impact on Dawn bread.
 As the People income is not increasing according to
increase in Prices of different commodities. So Dawn
bread should offer low prices as compare to other
competitors.
 SOCIAL FACTOR

 Dawn bread is a market oriented Company, so it has

to keep in mind the customers which are the basic
key factors of any Company.

 So Dawn bread is focusing on different events,

festivals and different types of music concerts in
order to mix with the culture of the country and
People living in it.
SOCIO-CULTRAL ENVIRONMENT:

• DAWN food industry has a very good image in our

market. Our first priority is to provide always high
quality products considering the all religious
perspectives according to countries & customer needs.
So the offering a new category of DAWN that is Italian
range, it would be demandable by the customer.
CULTURAL FACTOR
 In Pakistan, there is a mix culture and it is changing
rapidly especially in the main cities.
 So that Dawn bread has to keep in mind the cultural
changes and has to change its long term strategies
accordingly
 POLITICAL FACTOR

In Pakistan there is not much political stability,

as Dawn bread is launched in country, so that
it is not affected by the political conditions.
Due to increasing gap between west and
Islam, being a Muslim owned company, Dawn
bread will not face any difficulty in Pakistan
under political conditions.
 TECHNOLOGICAL FACTOR

Technology is concerned with the rapid

changes because of improvement in
production, efficiency, quality etc. Technology
has a positive impact on Dawn bread.
 Technology helps them to reduce their cost
and to improve their quality
 3RD PRESENTER

• Mr ASAD ALI…..093124
Marketing mix has been defined as the
set of tools the firm uses to pursue its
marketing objectives.
 Mc Carthy classified these tools into four
broad groups, which he called the four Ps
of marketing.
 Promotion

Marketing
Mix Product
Price

Place
 PRODUCT

“A product is anything that can be offered to a

market to satisfy a want or need of a customer
at profit
 PRODUCT AND BRAND PORTFOLIO

• BRAN BREAD
• FORTIFIED BREAD
• MILKY BREAD
• PLAN WHITE BREAD

• BURGER BUNS
• FRUITY BUNS

• FROZEN PURI
• PLAIN PARATHA

• CUP CAKE

• DAWN RUSK
 DIFFERENT TYPES OF DAWN BREAD

Plain Large
Plain Small
Milky
Multigrain
Braun Bread
 Milky Bread

Made by the
addition of milk, this
oven fresh aromatic
bread is made
so that each slice
contains the richest
of texture and gives
that extra taste.
 Multigrain Product

• Dawn's Multigrain
bread brings you
Nature's Best in a
perfectly soft, grainy
and textured loaf.
Baked from a special
combination of
imported grains, full
of natural flavor &
aroma.
 Braun Bread

 Add fiber to your life.

Dawn's Bran Bread
freshly baked for our
health conscious
customers.
 This bread contributes
towards the daily intake
of fiber to help maintain
the right balanced diet
 4 TH PRESENER

• MR AFTAB AHMAD…..101128
 MULTIGRAIN
Plain Small Plain Large

RS 50

Rs. 56
Rs. 36
RS 46
 PLACEMENT

 Place includes company

activities that make the
product available to
target consumers AL FATEH SHOPPING CENTRE
Dawn Bread is the official supplier of:

• MC DONALD’s hamburger buns throughout

Pakistan
• KFC
• HARDEES
• PEARL CONTINENTAL
• AVARI Lahore
• DUNKIN DONUTS
 PROMOTION

 “Promotion means an
activity that
communicates the
merits of the product
and persuades target
customers to buy it”.
 A good product can be
fail if not properly
promoted.
 ADVERTISING
OUT DOOR ADVERTISEMENT
RAVI ROAD
A crowded place facilitating
,SHAHADARA TOWN
Dawn Bread has to increase its
outlets throughout the country.
Dawn bread has to change its
packing quality.
Dawn Bread has to increase its
promotion Budget.