101 ways that Q is BETTER than SPSS

EASY DATA MANIPULATION CROSSTABS

STATISTICAL TESTING REPORTING

WEIGHTING TIME SERIES

FILTERS DATA UPDATING

BETTER UNDERSTANDING OF DATA MULTIVARIATE ANALYSIS

VARIABLE CREATION AND DATA MANIPULATION LEARNING Q

TEXT DATA
101 ways that Q is BETTER than SPSS
EASY DATA MANIPULATION
Automated computation of top 2 box scores
1 Easily find data using Quick Search 4
for all data in a project

All tables automatically update when input

5
variables are modified

6 Easy recoding of numeric variables

2 Drag and drop to merge data

Easily compute Top 2 Box Scores and other NETs without Automated midpoint coding and
3 7
any scripting quantification of all data in a project
101 ways that Q is BETTER than SPSS
EASY DATA MANIPULATION CONT’D

8 Easy sorting of tables

Automated clever-sorting of tables (e.g., excluding None

9
of These and Others).
101 ways that Q is BETTER than SPSS
STATISTICAL TESTING

10 Tests of statistical significance on tables 13 Tests of statistical significance for weighted

data
11 Tests of statistical significance on charts

Tests of statistical significance for multiple

14 response data

12 Choice of style of significance test: arrows, colors and Multiple comparison corrections for all types
15 of data (proportions, means, rankings, etc.)
column comparison letters. Show the four variants
shown below, perhaps next to each other or transitioning
between them.
16 Multiple levels of statistical significance
on a table
101 ways that Q is BETTER than SPSS
STATISTICAL TESTING CONT’D

Automatic selection of statistical testing, from amongst

17
dozens of different tests

18 Advanced customization of automated statistical tests

19 Tests of statistical significance for grids

101 ways that Q is BETTER than SPSS
WEIGHTING

20 Target weighting 25 Different weights for different tables

21 Rim weighting
26 Computation of effective sample size

22 Automatically compute weights within time periods

Weights that gross up to the population,
Automatically update weights when new data is 27
23 without invalidating the statistical tests
imported

24 Automatically compute weights for each wave Weighted and unweighted

of a study 28
counts on the same table
101 ways that Q is BETTER than SPSS
FILTERS

Each table remembers, and re applies, the

29 Create filters directly by selecting cells on a crosstab 32
most recent filter used on it

An advanced filter creating interface that

33 understands different types of data
(e.g., multiple response, categorical,
30 Apply multiple filters at the same time numeric, dates)

Previewing of advanced filters, so that

31 Filters are remembered and can be re-applied 34
you can easily check their logic
101 ways that Q is BETTER than SPSS
BETTER UNDERSTANDING OF DATA
Automatic recognition and tidying of the
35 Automatically identifies multiple response sets when
38 major data file sources (SurveyMonkey,
importing data
SurveyGizmo, etc.)

36 Automatic recognition of rating scales 39 Drag and drop data stacking

37 Automatic recognition of brand association grids 40 Overlay multiple data files (e.g., household,
transaction and occasion data)
101 ways that Q is BETTER than SPSS
VARIABLE CREATION & DATA MANIPULATION

Automated variable creation (e.g., sums, averages, Previewing of constructed filters, so that you
41 45
counts) can easily check
their logic

Automated merging of different versions of the same

42
question

43 Excel-style computation for novices

Easily check how all variables have been
46
constructed (no need to manually document work)
A much more sophisticated and powerful scripting syntax Automatically compute summary statistics
44 47
(JavaScript) for all variables in a study
101 ways that Q is BETTER than SPSS
VARIABLE CREATION & DATA MANIPULATION CONT’D

48 Undoing of all data manipulations

49 Tools for auditing projects

50 Tools for checking data file quality

51 Search and replace tools with wild cards for tidying labels
and expressions

52 Online script library of useful automations

101 ways that Q is BETTER than SPSS
TEXT DATA

53 Easy-to-use coding

54 Sharing of code frames within and between projects

55 Fast coding of spontaneous awareness data

56 Back-coding
101 ways that Q is BETTER than SPSS
CROSS TABS

Quickly create crosstabs using all combinations of Customizable warnings (e.g., sample sizes too
57 61
data (numeric, categorical, grids, rankings, etc) small)
Automatic creation of large batches of crosstabs,
58
with only interesting crosstabs shown
62 Automatic treatment of missing values in
59 Create scripts which automatically create all your multiple response crosstabs
typical analyses
Weight-conscious

Health-conscious
Open to new
experiences

Traditional
Rebellious
Valid computation of percentages when not
Feminine
Innocent

63
Sleepy

Older
Conditional %
everybody has selected an option
60
formatting Diet Pepsi
Diet Coke
Coke Zero
Pepsi Max Support for multiple response
64
Pepsi numeric data
Coke
101 ways that Q is BETTER than SPSS
REPORTING
Automated creating of banner tables with
65 Turn any table into a plot and back again 70 various types of data (e.g., numeric,
categorical, grids)

66 Use templates to ensure consistent and quick formatting Online dashboards that can be created
71
in minutes without any involvement from IT

Construct a report including tables, charts and

67 72 Export batches of tables to PowerPoint
commentary

68 Customize the names of statistics 73 Export charts and tables to Excel

69 Automated creation of a summary report 74 Export charts and tables to Word

101 ways that Q is BETTER than SPSS
TIME SERIES

Simple and advanced moving averages (e.g., polynomial

75
smoothing)

76 Special-purpose charts for tracking research

77 Special-purpose data types (e.g., allowing easy

aggregation, moving windows)
101 ways that Q is BETTER than SPSS
DATA UPDATING
When you get a revised data file Q automatically Automatically update PowerPoint Presentations
78 checks to see that all the data definitions 81
with new data
are consistent (e.g., variable names, value labels)

Automatically reapply manual edits to new data files

79 82 Easy-to-understand alerts for broken data
(e.g., deleted respondents, changes of values)

Automatic updating of all tables and charts with new

80
data
101 ways that Q is BETTER than SPSS
MULTIVARIATE ANALYSIS

83 Latent class analysis for segmentation: 89 Random parameters logit

automatically deals with missing values

Latent class analysis for segmentation: Advanced choice analysis (e.g., best-worst
84 90
automatically deals different data types conjoint, hybrid designs)

Automatic removal of ‘yeah-saying’ biases

85 from ratings when segmenting 91 TURF

86 Max-Diff Analysis 92 Trees with multiple dependent variables

87 Anchored Max-Diff Analysis

101 ways that Q is BETTER than SPSS
MULTIVARIATE ANALYSIS CONT’D
93 Easy-to-use perceptual mapping 96
Analysis of all standard experiments
(e.g., repeated measures, randomized,
block designs)

94 Moonplots for correspondence analysis

97 Simple data fusion

95 Residual analysis of brand association grids

101 ways that Q is BETTER than SPSS
LEARNING Q

98 Easy license management: a web page showing all your

licenses, users and records

More than 100 Online training modules which check your

99
work

100 Complimentary training sessions using your own data

101 No obligation and no hassle one month trials