» Source: Multilingual.com
Critiquing a summary of East/West differences:
'The Geography of Thought': East Brain, West Brain
By Sherry Ortner
• Methodology: The idea that by taking individuals and putting them in
rooms to do strange tasks one will learn something significant about
their cultures seems to me quite dubious.
– The vast majority of subjects in psychology experiments are college
students; yet college students are a very specific subset of any population.
• Interpreting the numbers
– How much difference does there have to be between Asians and
Westerners to demonstrate a cultural divide?
– when broken down by specific nationalities, the differences between Asians
and Westerners became very fuzzy. French, Italians and Germans gave
answers similar to Japanese, different from US and Canadians.
• Framing the argument as a contrast between Asians and
Westerners in the first place.
– The question of differences within the categories is occasionally
acknowledged, but generally set aside.
Some Major Problems I
• Surveys
– Acceptability of questions (topics)
– Applicability of questions
– Wording of questions
– Alternatives offered
– Comparable data x countries, cultures
• Observation
– Sensitivity to testing, being tested
• Thinking aloud
– Sensitivity to expressing individual opinion on the fly
– Preferences for group work
– Humor
• Interviews
– Inconsistency between what’s said and done – competition, getting it
“right”
– Honesty, candidness
Collecting Data x Countries