APOLLO TYRE’S

ISSUES
 Trends in the global & Indian tire industry
 The changing competitive landscape of the
industry
 The issues & challenges in globalizing for an
Indian industry
 How far Apollo’s growth strategy can impact
industry leaders such as Bridgestone, Michelin’
etc
 The challenges that Apollo will face in realizing
its future growth objective
FROM INDIAN TO MULTINATIONAL

 To achieve the US$ 2 Billion company goal

 Acquired –
Dunlop Tires International &

Vredestine Banden BV
SUCCESS IN TRADING GLOBAL
MARKETS

 Apollo’s acquisition of the global manufacturers

 First Indian tire company to undertake an

acquisition abroad

 Ranked as 13th largest manufacturer in global

market
MARKETING MIX

 Product  Price

 Passenger car  Cars- 4000-4200

 Trucks & buses

 Farm or agriculture
 HCV tyre- 17000-17500
 Industrial

 Motor bike
 Good B2B connects with
 Earthmover automobile companies
MARKETING MIX
 Place
 Distribution network
across India & Europe
 Distribution channels-
 Factories
 Regional distribution centers
 Dealers & Carrying &
Forwarding agents
 Promotion
 Segmenting customers
as per their load &
mileage requirements
 Running tyre loyalty
programs
 Establishing customer
contact programs
 Rising brand value
EXPANDS MAN UTD SPONSORSHIP
INTO GLOBAL AGREEMENT
 REGIONAL ASSOCIATION WITH MANCHESTER
UNITED FOOTBALL CLUB

Official ‘Global Tyre Partner’

Effective in raising the awareness of the Apollo brand

across key markets including India, Middle East,
South East Asia and Africa

The three-year association with Manchester United

has supported our business expansion plans especially
in India, Middle East, South East Asia and Africa
THE KEY STRATEGIES UNDERTAKEN BY APOLLO
TYRES OVER THE YEARS
 Started operation in 1976 in Kerala, which is the biggest

 producer of rubber in the country ensuring raw material supply.

 In 1988 they expanded into Gujarat by setting up a plant in Baroda

worth 168.96 Cr

 In 1989 entered into a strategic alliance with Maruthi for radial tyres.
And premium tyres for some truck manufacturing companies

 In 1994 they Enhanced the supply chain management by creating

2500 dealers thereby establishing an effective distribution network.

 In 1995 ventured into the automobile hub in the country Pune with a
manufacturing unit.
THE KEY STRATEGIES UNDERTAKEN BY APOLLO
TYRES OVER THE YEARS
 In 1995 ,set up a 50:50 Joint Venture with continental tyres with a
production capacity of 4.7 million and a capital outlay of 400 CR.

 In 1998 Apollo Tyres announced a voluntary retirement scheme

(VRS) for the workers at its Perambra unit in Kerala with a view to
optimize manpower utilization and costs.

 In 2003,established a 49:51 Joint Venture with Michelin

Group to manufacture truck and bus radials for the Indian
market.

 In 2005 entered into a distribution tie up with Triveni

Khushali Bazaar for retailing its farm tyres.
THE KEY STRATEGIES UNDERTAKEN BY
APOLLO TYRES OVER THE YEARS
 Planning to enter into the Chinese market which is currently the
world's largest tyre producing and exporting market. If Apollo is
successful in this venture it would be the first Indian tyre
manufacturing company to establish a permanent production
presence in China.

 Apollo tyres aim to be a global tyre producer with footprints in all

corners of the world.

 Expansion into the global market through investments and

alliances in Western Europe, Eastern Europe, East Asia,
Latin America, Africa