Conducted by:
Prof.Ashok Kapoor
MDI
But we’ve been communicating
for years now…….
Communication is a
two-way process of exchanging
ideas or information
among human beings
Sender
Sender––encoder
encoder
Message
Message Medium/
Medium/Channel
Channel
Elements of
Communication
Receiver
Receiver––decoder
decoder Feedback
Feedback
Shannon-Weaver Model of the
Communication Process
SENDER RECEIVER
Transmitter
Transmitter Channel
Channel Receptor
Receptor
Decode
Decode Feedback
Feedback Encode
Encode
Receptor
Receptor Channel
Channel Transmitter
Transmitter
Internal & External Stimuli
Transmitter Receiver
Idea Hear/Read
Speak/Write
Thought Perceive
Formulation Interpret
Transmission
Convert to Assess & Formulate
Language Language
Respond/React
Context
Goal :
Clear
Communication
Responding
Assessing
Wrong
Response
Interpreting
Wrong
Assessment
Perceiving
Wrong
Interpretation
Attending
Message Wrong
Perception
Sent No
Attention
Barriers to communication
• Filtering
• Selective Perception
• Emotions
• Language
Overcoming Barriers
• Use Feedback
• Simplify Language
• Listen Attentively
• Constrain Emotions
Conditions for successful
communication
• Rule of five
•Receive
•Understand
•Accept
•Use
•Give a Feedback
Characteristics of
Successful Communication
• Considerate
• Clear
• Complete
• Concise
• Concrete
• Correct
• Courtesy
Consider who you are
communicating with?
– Intrapersonal communication
– Interpersonal communication
– Group communication
– Mass communication
Consider, how you communicate
– Verbal communication
• Oral communication
• Written communication
– Non-verbal communication
• Through body movements, the intonations or
emphasis we give to words, facial expressions,
physical distance between the sender and the
receiver
Consider, how you communicate
– To inform
– To order
– To advise
– To suggest
– To motivate
– To persuade
– To warn
– To educate
– To raise morale
Messages travel!
• Downward Communication
• Upward Communication
• Horizontal Communication
• Grapevine
• Consensus
Downward Communication
• Inadequate Information
• Overload
• Heavy reliance on mediated methods
(written, mechanical and electronic)
• Filtering: Deliberate or otherwise
Limitations of downward
communication
• Delay
• Message abbreviation
• Message Distortion
• Message Overload
• Incomplete Information
Upward Communication
• Meetings
• Counseling
• Open Door Policy
• Correspondence
• Participation in Social Gatherings & Group
Events
• Reports
• Suggestion Boxes
Problems of Upward
communication
• Lack of encouragement
• Concealing unfavourable facts
• Delay, Distortion and Filtering
• Bypassing and suspicion
• Poor Listening
• Communication Criticism
Horizontal communication
• Territoriality
• Rivalry
• Specialization
• Simple lack of motivation
Grapevine
akapoor@mdi.ac.in