By:
Amol Azad
Ishan
Aggarwal
About Micromax
DUAL-SIM PHONES
July 2008: Rs 1,999-12,999 For those who want two numbers but one handset.
PHONE-CUM-REMOTE
May 2010: Rs 2,999 A mobile that can switch TV channels and even change the AC temperature
PHONE-CUM-STEREO
Feb 2010: Rs 4,999 With 3D surround sound, fed by Yamaha and Wolfson
BLING
Feb 2010: Rs 5,500 A big hit with women, comes with Swarovski embellishments.
Innovative advertising