AUDIENCE RESEARCH

BECKY UNG
 I have decided to conduct a questionnaire that
contains a range of qualitative and quantitative
questions. The quantitative questions are used to
draw in general results such as age and gender. This
will provide the basis for my primary research. The
majority of my questionnaire is quantitative questions.
Although this method is more time-consuming, I feel
like the documentary I am doing requires as much
detail as possible from the audience. This also
provides solid evidence for the question within my
documentary which is ‘should emojis be used as a
language’
QUESTIONNAIRE
PRIMARY RESEARCH
 AGE
Age of people who use emojis

21+ 5-10
9% 14%

11-15
14%

16-20
63%
 GENDER
Sales
 Female = 13

 Male =9

female
male
DO YOU USE EMOJIS
AND HOW OFTEN?

0%

36%

64%

Yes, I use it every day Yes but only sometimes No I never use them
What is your favourite
emoji?
amount of people

👀 😆
😄 5% 4% 😑
5% 4%
🖕 ❤️
5% 4%
😇
5%

😎
5%

🐣
5%

😭
5%

🍆
4%
😂
😜 45%
4%
Why do you use emoji’s?
 To show my emotion = 8

 Make a risky text look more casual = 1

 For fun, for humour = 5

 To make the conversation interesting = 3

 It’s normal = 1

 A place holder for words = 1

 Easier than using words = 1

 Shows feelings which can’t be reflected through words = 1

 To show a tone in a message = 1

 Makes the conversation silly, ice breaker = 1

 DO YOU THINK EMOJIS CAN
BE USED AS A LANGUAGE?
 NO = 14

 You can’t explain fully what you want to say to the other person and they may not understand you

 You still need to use words to talk over text

 Too simple and dumb

 You can’t form sentences with them

 Not all emoji’s have my emotions

 It’s weird

 It is not interchangeable with language as meaning is restricted

 Doesn’t portray what you’re trying to say

 Too generalised, too many meaning/ connotations

 But they can co-exist

 There would need to be an emoji for every single word which would be impossible
 YES = 8

 Can be used for people who find it difficult to speak (mute or autistic
people)

 They are fun

 Simple to use

 Emotions can be portrayed through them

 In modern society it has become part of everyday speech

 It indicates an emotion in a message

 Everyone knows what each emoji means and a series of different

emoji’s can tell you the emotions someone has said.

 People understand what you mean

WHAT ARE YOUR OPINIONS ON
EMOJIS ON MERCHANDISE
 NEGATIVE

 Terrible, apart from poop emoji

 Tacky and they look cheap = 2

 Don’t see the point as you can’t communicate using those

things

 Cringey

 a bit immature

 No need for them

 Unnecessary

 Too over the top

POSTIVE
• I only like some of them
• Creative decision, people are interested
• Fun gimick
• I love it, reminds me of emojis
• They look nice
• Attracts younger generation and its trendy
• They look good
• Funny and interesting = 2
• Special
• Part of our culture
• It’s everywhere
• Its cool
 WHAT AGE GROUP WOULD YOU
ASSOCIATE EMOJIS WITH

 ALL = 6

 ALL TEENS = 7

 YOUNGER TEENS (10-14) = 4

 YOUNGER PEOPLE (5-20) = 4

SECONDARY RESEARCH
 AGE
Age of people who use emojis

30-40
10%

41-50
20%

51-60
70%
 Gender
GENDER OF PEOPLE WHO USE EMOJIS

MALE FEMALE
50% 50%
DO YOU USE EMOJIS
AND HOW OFTEN?

11%

56% 33%

Yes, I use it every day Yes but only sometimes No I never use them
 WHAT IS YOUR
FAVOURITE EMOJI
amount of people

❤ 😆
10% 10%

😄
30%

I don’t have one

50%
Why do you use emoji’s?
 To show a tone in a message = 1

 To add a personal tone to the message = 1

 To show my emotions = 2

 Make a risky text look more casual = 1

 For fun, for humour = 1

 I don’t use them = 4

 DO YOU THINK EMOJIS CAN
BE USED AS A LANGUAGE?
 NO = 9

 They are too confusing to function as a form of communication

 They are too basic to be used instead of words

 they may not understand you

 Some emojis you don’t know what they mean

 Too simple
 YES = 1

 They can be used with language

WHAT ARE YOUR OPINIONS ON
EMOJIS ON MERCHANDISE
 NEGATIVE = 8

 Just a new passing trend

 Tacky

 Waste of money

 Boring

 No need for them

WHAT ARE YOUR OPINIONS ON
EMOJIS ON MERCHANDISE
 Positive = 2

 Fun

 Children like them

 WHAT AGE GROUP WOULD YOU
ASSOCIATE EMOJIS WITH

 ALL = 1

 CHILDREN/KIDS = 4

 YOUNGER TEENS (10-14) = 3

 YOUNGER PEOPLE (5-20) = 2