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Rencana Usaha

Pendirian Unit Usaha

1
Apa tujuan
Perencanaan
Usaha?
 Mengambarkan tujuan usaha
kedepan.
 Bagaimana usaha tersebut mencapai
target.
 Bagaimana target tersebut tercapai
dengan cara yang efektif?.
 Memberikan informasi bagi para
partner tentang usaha tersebut.

2
Apa isi Rencana Usaha
 Executive summary (1 pages)
 Deskripsi Usaha
 services
 Pasar dan perencanaan
pemasaran.
 Produksi
 Organisasi/manajemen
 Proyeksi Keuangan

3
Struktur Rencana Usaha

Enterprise

Products
Competition
Services

Market

Marketing
Plan
Organisation
Manufacturing
Management

Financing

4
Lembaga
 Latar Belakang?
 Visi dan Misi .
 Struktur (ownership)?
 Apa yang sedang dilakukan selama ini?
 Apa yang akan di lihat Unit bisnis ini
beberapa tahun kedepan.

5
Jasa/Services
 Jasa Mandatory
 Jasa Lain yang akan disediakan.
 Ke unikan?
 Apa yang unggul dibanding kompetitor?
 Apa manfaat bagi pelanggan?

6
Analisa Pasar
Pasar
Apa pasar potensial anda ?
Berapa volume pasar ?
Berapa bagian pasar anda (market Share) ?

Analisa
Analisa Perusahaan
Analisa pesaing
Analisa lingkungan
SWOT Analysis
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Rencana Pemasaran Unit
Usaha
(strategy)
?
 Apa strategi anda?
Bagaimana posisioning usaha anda?
Segementasi pasar?
Target Pasar anda?

8
Rencana Operasional
Pemasaran
PRODUCT/
SERVICES

PROMOTION
Marketing
PRICE
Mix

PLACE

9
Penyampaian (Delivery) Jasa
 Lokasi dan infrastruktur
– Dimana usaha akan didirikan?
– Apa keunggulan dan resiko dari pemilihan lokasi?
– Infrastruktur / aset dan ekspertise.
 Process of delivering Services
– Alur proses
– Bagaimana Jasa ini di kelola
 Cost calculation of the services (direct cost)

10
Organization/Management
 Personel/Staffing
 Administration
 Struktur Organisasi.
 Location and Facilities.
 Start Up Projection and Schedule
(Activity)

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Keuangan
 Sales forecast
 Profit and loss forecast
 Cash flow planning
 Assumption
 Cost analysis

12
Lampiran

 CV Management
 Financial Statement for Institution (2
years)

13
Sales Projection
Description Product for SMEs Total Jan-01 Feb-01 Mar-01 Apr-01 Mei-01 Jun-01 Jul-01 Agust-01 Sep-01 Okt-01 Nop-01 Des-01

Unit
Turnover
Direct Cost
Unit
Turnover
Direct Cost
Unit
Turnover
Direct Cost
Unit
Turnover
Direct Cost
Unit
Turnover
Direct Cost

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Profit and Loss Projection
Description Total Jan-01 Feb-01 Mar-01 Apr-01 May-01 Jun-01 Jul-01 Aug-01 Sep-01 Oct-01 Nov-01 Dec-01

Turnover -
Direct Costs -
Contribution Margin - - - - - - - - - - - - -
Operating Cost - - - - - - - - - - - - -
Staff Salaries -
Telecomunication -
Administrations -
HRD -
Marketing -
Travel & Accomodation -
M on. & Non-Fin SC -

Amortisation -
Depreciation -
Operating Profit - - - - - - - - - - - - -
Non Operating Income - - - - - - - - - - - - -
Interest -
Others -

Non Operating Expenses - - - - - - - - - - - - -


Interest -
Others -

Earning Before Tax - - - - - - - - - - - - -


Tax -

Earning After Tax - - - - - - - - - - - - -


Contribution Margin Ratio #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Self Financing Ratio #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

15
Cash Flow Projection
Description Total Jan-01 Feb-01 Mar-01 Apr-01 May-01 Jun-01 Jul-01 Aug-01 Sep-01 Oct-01 Nov-01 Dec-01

Beginning Balance - - - - - - - - - - - - -

Cash In - - - - - - - - - - - - -
Turnover from SMEs -
-
A/R Collection -
Other Income -
-

Cash Out - - - - - - - - - - - - -
Direct Costs -
Staff Salaries -
Telecomunication -
Administrations -
HRD -
Marketing -
Travel & Accomodation -
M on. & Non-Fin SC -
-
Interest Expense -
Tax -
-
Investment -
Loan Installment -
Other -

Surplus/(Deficit) - - - - - - - - - - - - -

Financing - - - - - - - - - - - - -
Share MVI -
Share partner . . . . -
Share partner . . . . -
Share partner . . . . -
Paid up Capital -
Loan -

Ending Balance - - - - - - - - - - - - -

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Investment List
Investment Account Des cr iption Buying Actual Depr eciated % Monthly Book
Linear System Number Pr ice Value Depr . Value
1 Office Equipment - - - - -
2 S oftware 1,000,000 962,500 37,500 41,667 962,500
3 Vehicle - - - - -
- - - - -
Date of Cal cul ati on 28-Feb-01 T OT AL 1,000,000 962,500 37,500 - 41,667 962,500

BUYING BAL ANCE S HEET L INEAR S CHEME


N DES CRIPT ION Book
O P r i ce Nr Date Account Actual L i fe T i me Monthl y Value
Nr . Val ue (year ) Depr .
1 Accunting 1,000,000 1 1-Feb-01 2 962,500 2 41,667 962,500
2 - - -
3 - - -
4 - - -
5 - - -
6 - - -
7 - - -
8 - - -
9 - - -
10 - - -
11 - - -
12 - - -
13 - - -
15 - - -
16 - - -
17 - - -
18 - - -
19 - - -
20 - - -

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Flow of reading the business plan
No No

Reading
executive Reading
summary and Interesting? Yes Finance Make Sense?
description of part
enterprise
Yes

Deal Reading Product


Market and
Marketing
Yes

Reading
Reading
Decision Organization Yes Make sense?
Production part
Management
No
No

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