BUNGOBOX

GOBO MOVING SOLUTIONS

INTRODUCTION
 Specialize in both residential and business moves

 Founded in May 2009

 By Bob Cannon and Tom Cannon

 Locations : Vancouver, Edmonton and Helifax

 Environmentally friendly boxes and dollies

PRODUCTS :
 Large and extra-large Bungo boxes
 Large and extra-large Bungo wheels
 Bungo wardrobe
 Hand truck
 Lifting straps
 Bungo wrap
 Bubble wraps
 Bungo zips
 Security zips
 Bungo labels
SPECIALITY
 Plastic boxes rather than cardboard boxes

 Easy to use

 Bungo wheels help to move it easily

 No dropping things from boxes

 Environment friendly (100% recyclable)

SERVICES :
 Moving boxes and trucks

 Assemble furniture and other things

 Packing services

 Furniture storage

 Junk removal
TARGET MARKET :
Demographic:
Geographical: Age –20’s to
 Retail customers 60’s
We will focus
Income:
(commercial and business to business) on Metro
Vancouver $ 40,000 per
 Residential customers. year

Psychographi Behavioral:
c: Returning
Prefer time customers,
saving, save the People lining in
environment rented houses
CHARGING PATTERN :
Number of bed-rooms 1st Week 2nd Week 3rd Week 4th Week
(50% dis.) (50% dis.) (50% dis.)

1 Bedroom, 250-500 SQ $56.00 $84.00 $112.00 $140.00

FEET
2 Bedrooms, 500-1000 SQ $81.50 $122.25 $163.00 $203.75
FEET

3 Bedrooms,1000-1500 SQ $122.50 $183.75 $245.00 $306.25

FEET

4 Bedrooms, 1500-2000 $168.50 $252.75 $337.00 $421.25

SQ FEET
MARKETING CAMPAIGN :

 Banner ads

 Magazine

 Social media - Facebook, Twitter, and Instagram

SOCIAL MEDIA STRATEGY:

 Platforms- Facebook, Instagram and Twitter

 Frequency- 3 times in a week

 Posts- In the form of question and in a problem-solving

way

 Hashtags- #skipthecartons, #movewithease,

#boxeswithweels
APPEAL TECHNIQUES:
 Positive Appeals

 Comparative Appeals
BLOCKING CHART AND BUDGETING
 Media Frequency Timing Details Cost
1 Print Ad Once Aug-Sep Magazines $3,200

Media Frequency Timing Details Cost

2 Banners 0nce May-Sep Hoardings $6,400

Media Frequency Timing Details Cost

3 Facebook Twice a week May-Sep Photo, Video, informative ads $3000-$5000

Media Frequency Timing Details Cost

4 Twitter Twice a week May-Sep Photo, Video, informative ads $3,000

Media Frequency Timing Details Cost

5 Instagram Twice a week May-Sep Photo, Video, informative ads $3500-$4000
UNBOUNCE LANDING PAGE