Company Description

Company name : iDealmate

Product manufactured : Animals’ Milk

Type of Business : Partnership

Location : No.20 , Jalan Perindustrian 3, Kawasan Perindustrian

Ringan, 86200, Simpang Rengam, Johor, Malaysia

Phone Number : +607 -7278931

Email : idealmate@gmail.com
 BOARD OF DIRECTOR
C.E.O
Ahmad Ashraf bin Jasni

Marketing and Operating Human Resource

Finance Manager Administrative Manager
Manager Manager
Anwaruddin bin Sahlan Ahmad Ashraf bin Jasni
‘Ariefuddin bin Roslan Abdul Adib Shah

WORKERS

Eric Ezzah Juwita Fakhrul

 Mission

Our company aims to be the first company to commercialize a

milk for baby animals in Malaysia
 Goal

To be the highly profit company and widely known company in

the world.
 Objectives

1. Reducing the production cost and set up an affordable price

for customers to purchase our product.
2. Trying to make some new research to improve our milk
formula to produce the best quality milk to satisfy our
customers satisfaction.
3. Planning to import our product step by step starting from the
Southeast Asia to the entire world.
4. Advertising our product in creative and innovative way in
order to attract our target market worldwide.
 Product Description
1. The product was made by research and scientifically proven.

2. The product totally made from cow’s milk imported from New Zealand.

3. Contains a lot of nutrition such as protein, fat, lactose, mineral, carbohydrate, water, calcium and
etc.

4. Suitable for all kind of mammals animals’ babies.

5. Contain natural preservative ingredient.(honey)

6. Halal proven by Jakim

7. Comes in two type of packaging: powder and liquid

 Strength Weakness
1. First in Malaysia 1. Lack of capital
2. High in quality 2. Weak in management

SWOT
Analysis
Opportunity Threat
1. Job opportunity 1. Expensive cost
2. Good network with 2. Competitors
government
 MANUFACTURING PROCESS

Cow’s milk

Evaporator Drying
Tower
Imported to
our country Milk
Standardizing Tank
Powder
Homoginizer Packaging

Holding tank

Separator

Evaporating
Raw Mixing
and Drying process Packaging
ingredients ingredients
homogenizing
 Final Product

Powder Liquid

1 kg 10 kg 2.7 litre

RM 39.90 RM 349.90 RM 19.90

 Potential Customer
Concentrated Market Segmentation
Approach

Common Bases of Market Segmentation

Demographic Psychographic
Marketing Plan: Distribution Channel
Idealmates NAFAS Customers

FAMA

Wholesaler Retailers
 Marketing
Strategies

Advertisement Sales promotion

Public relation
 Financial Projection
Capital Contribution

RM50,000 each
RM500,000
SME Bank

Ashraf Anwaruddin Adib Ariefuddin Bank Loan

 Sales Forecast

1st Quarter 2nd Quarter 3rd Quarter 4th Quarter

Powder (1 kg) RM 11 970 RM 19 950 RM 23 940 RM 25 935

Liquid (2.7 l) RM 9 950 RM 11 940 RM 9 950 RM 10 945

Powder (10 RM 34 990 RM 87 475 RM 122 465 RM 139 960

kg)
TOTAL RM 56 910 RM 119 365 RM 156 355 RM 176 840
 Budget Forecast
1st quarter 2nd quarter 3rd quarter 4th quarter
sales RM56,910 RM119,365 RM156,355 RM176,840
less : expenses
purchases RM50,000 RM70,000 RM80,000 RM100,000
Taxes RM6,000 RM6,000 RM6,000 RM6,000
Wages RM27,000 RM27,000 RM27,000 RM27,000
Utility RM3,000 RM4,000 RM4,500 RM6,000
Others RM5,000 RM3,000 RM2,500 RM2,000
Machinery - RM1,000 - RM1,000
Total expenses RM91,000 RM113,000 RM120,000 RM142,000
Gain/loss (RM34,090) RM6,365 RM36,355 RM34,840
Rebrand our
product Find investor

Exit Strategy

Sell our
company
Corporate Social Responsibility