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Bharti Airtel has more than 180 million customers. UBarriers Break when people Talk, has become AirtelPs new mantra. The TVC begins on the shot of a Moroccan boy eating at home, when he sees another boy on the opposite side of the fence asking him to pass the ball back.
Bharti Airtel has more than 180 million customers. UBarriers Break when people Talk, has become AirtelPs new mantra. The TVC begins on the shot of a Moroccan boy eating at home, when he sees another boy on the opposite side of the fence asking him to pass the ball back.
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Bharti Airtel has more than 180 million customers. UBarriers Break when people Talk, has become AirtelPs new mantra. The TVC begins on the shot of a Moroccan boy eating at home, when he sees another boy on the opposite side of the fence asking him to pass the ball back.
Hak Cipta:
Attribution Non-Commercial (BY-NC)
Format Tersedia
Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
(BTVL) - is a JV between Singtel and Bharti Telecom - offers its TELECOM services under the Airtel brand and is headed by Sunil Bharti Mittal. Bharti Airtel¶s product and services portfolio includes: - Mobile services, home phones, broadband, calling cards, DTH, IPTV, MPLS Services, satellite services, data transport solutions and conferencing services. Bharti Airtel has more than 180 million customers COMPANY PROFILE Operations in 18 countries across Asia and Africa - Covering top 95 cities in India. Revenues in the FY2008-09 - Around US $ 7.8 Billion dollars Bharti Airtel is 3rd largest in-country mobile operator in the world 6th largest in-country integrated telecom operator in the world Ranked number 5 in the best performing technology companies in the world by Business Week India¶s most innovative company by Wall Street Journal OREAKING THE OARRIERS
The brand has dug a bit
deeper and questioned the whole process and the need for communication itself, and the resultant thought, µBarriers Break When People Talk, has become Airtel¶s new mantra TAKING NEW DIRECTIONS
ßS Chakravarthy (Chax), Director of TVC says:
³The brand will take a
completely new direction from now onwards. µExpress Yourself¶ is passé.´ THE ADD Airtel TVC BEHIND ENEMY LINES
The TVC begins on the shot of a
Moroccan boy eating at home, when he sees a football land on his balcony. He steps out to find another boy on the opposite side of the fence (presumably the border of a neighboring country) asking him to pass the ball back. Hesitating to talk with a person who¶s presumably an enemy, he looks back to see if his parents are watching. TO OE OR NOT TO OE?
After thinking for a
while, the Moroccan boy kicks the ball towards the other who, in turn, invites him over to join the game. m
Not minding the
restrictions any more, the boy crosses the boundary and joins his new friend. They start playing together. THE MESSAGE
Then begins the voice over
:There is no wall, no barrier, that can keep us apart, if only, we talk to each other ´ THE ADD ANALYIZATION THE ORIGINAL IDEA
The original idea was to set
the ad at the Wagah Border, and get Indian and Pakistani soldiers to start a football game together, quite spontaneously. ³We wanted to make our idea more universal, more human,´ he says. ³After all, the brand is about regular people.´ ; says Chax SETTING UP THE THINGS
The war-torn territory
idea was decided as the best basis to bring forth this thought, as barriers of two kinds are broken Communication barriers and, subsequently, the borders of the two warring countries. SETTING UP THE LOGISTICS
The ad was shot in Morocco.
Local boys were selected for authenticity. The pre-production work took about four weeks, and the ad was shot in four days. A barbed wire fence was set up over acres of barren land, while the two houses were sets. CHILDREN ARE INNOCENT
The campaign uses
children as symbols of minds free of prejudice. With their innocence depicted in stark contrast to the desolate landscape around them. Airtel¶s point of view has clearly become this: The world would be a better place if only we all talked to each other. THE MOOD
The insight of using
children to break boundaries over a small football touches minds. Though simple yet brilliantly put across. The childish act of sport and tom-boyish spirit has made the ad seem very genuine. AIRTEL: THEME TONE
How can you convey the
message of a service provider being reliable and trustworthy without even a :
AIRTELs famous ³Signature´ tone, composed by legendary A.R.Rehman has its presence even where AIRTEL yet plans to reach