CHAPTER 12
• SURVEY RESEARCH DESIGNS
• To assess trends
• To assess opinions, beliefs, and attitudes of individuals
• For follow-up analyses
• For program evaluation
HOW DID SURVEY RESEARCH DEVELOP?
• Prenotify participants
• Use follow-up procedures
• Study a problem interesting to the population under study
• Use a brief instrument
• Consider the use of incentives
THREE-PHASE SURVEY ADMINISTRATION PROCEDURE
RESPONSE BIAS