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Activities in

Entrepreneurship
AIDA (STEPS IN MAKING ADVERTISEMENT)

Search for a local advertisement.


Print it on a short bond paper and
explain how the advertisement
incorporated the AIDA steps.
PERSUASIVE TECHNIQUES IN ADVERTISING

Search for examples of commercial/print


ads showing the 3 techniques of advertising
(pathos, logos, ethos). Include proofs of the
chosen advertisements and explain the
technique they used.
(Printed in short bond paper)

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