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GETIT Infoservices (P) Ltd, (formerly GETIT Infomediary Ltd./ M&N
Publications Ltd.) introduced the concept of Yellow Pages in India under the
brand name GETIT Yellow Pages. Its first yellow pages directories were
published in Chennai (previously Madras) in 1986.

Originally, GETIT used to publish Official White Pages telephone directories in

association with the Department of Telecommunications. It went on to
become the largest publisher of telephone directories in India, publishing
over 3.5 million directory copies annually.

Since its inception, GETIT has helped local businesses grow by connecting
them to more and more customers in a cost effective manner. Almost
always, the returns on their investments with GETIT have been exceptional.
This is echoed in the high rate of customer retention. GETIT has grown
along with its customers, by helping them forge profitable relationships and
expanding their reach and influence.
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‡ In 1996 the company ventured into Classified advertising through
introduction of µFreeAds¶ ± India¶s first free-classified advertising paper.
FreeAds has grown over the years and now has operations in four cities.
‡ In 2002, for the first time in India, GETIT introduced B2B and B2C ±
segmented yellow pages for Industrial users and residential/office
consumers respectively.
‡ Through 2002 - 2004, GETIT introduced GetitNOW, its 24 hr tele
information service, as a bundled offering to its print yellow pages across 14
cities.
‡ In 2005, GETIT introduced tradeget.com, its online B2B marketplace for
exporters and manufacturers.
‡ In 2007, GETIT launched its WAP search for mobiles on wap.getit.in
‡ In 2009, in another first, GETIT has completely remodelled the yellow pages
as Buying Guides - all color, glossy directories which are paginated by
vertical categories ± providing a significantly enhanced user experience.
 

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GETIT has developed a brand new categorization system and is all set to completely revamp the usability
experience of its products. The new categorization will provide a superb environment for advertising for
businesses and make it much easier to search for information for the user.

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The consumer buying guides are targeted towards households and offices, who can look for products
& services on keywords and categories in the GETIT B2C buying guides.

 
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The consumer buying guides are targeted towards households and offices, who can look for
products & services on keywords and categories in the GETIT B2C buying guides.

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Bizlist gives information on companies & brands by name. Bizlist is brought out by GETIT in
Mangalore, Ernakulam, Coimbatore, Mysore, Bangalore, Thrissur, Chennai, Trichy, Madurai, Pudu
cherry, Thiruvananthapuram and Mumbai

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Classifieds services branded under ËFreeAds allow consumers to Ëbuy, sell, anything! .
Advertising is free for private individuals. Buyers find the most choice and the services are
available across media.

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The GETIT voice service available at 4444 4444, nationally, makes it easy to get contact
details of businesses across India. A 24x7 service, it covers a wide spectrum of 33 cities
in India and is growing. Users can call in for information on companies or product &
service categories.

"
Available on http://wap.getit.in when accessed from mobile devices with GPRS
connectivity.Users can look for companies / brands by name or search for products &
services by categories. Making available the facility of search while the user is on the
move, it adds to the user experience. Users can also send an SMS to GETIT to get the
contact details of the businesses they are looking for.

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GETIT¶s online local search is available on www.getit.in. Armed with an extensive
database of products & services providers, across all industry segments, www.getit.in
is on its way to shaping India¶s search. It allows efficient filtering of information to
arrive at the most relevant results, almost instantly

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www.tradeget.com is the online b2b e-market place that connects suppliers & buyers.
Tradeget.com is GETIT¶s B2B trade portal. Herein, companies in India showcase their
products and services to a worldwide audience. The site is a catalog site with
marketplace features, enabling exporters to seek buyers across the world
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Bajaj Uchit Vyapar Puraskar for manufacturers, traders and associations for promoting
fair business practices is given by Council for Fair Business Practices (CFBP). GETIT
won the prestigious award in 1997.

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Industry Gold: Customer Loyalty

Industry Silver: For Advertising Promotion
Industry Bronze: Focus on Usage

GETIT won Industry Excellence awards by the Yellow Pages Association, in 2002 and
2003. It won the gold for its service µTrust Me¶ in the category of Customer loyalty. The
bronze was awarded for the feature µFindex¶ in the yellow pages. In 2003, GETIT won a
silver for a direct marketing program with school students
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