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Aseem Pratap

17BSPHH01C0234
The way in which people explain the cause for their own
or others’ behavior is referred to as attribution

 Dispositional Attribution: A person’s behavior is


attributed to the internal factors that characterize the
person such as personality traits, motivation and ability

 Situational Attribution: A person’s behavior is attributed


to factors that are external to the person such as the
equipment that he may be handling and social influence he
may be subject to
The CCD Approach of Attribution - Kelly

Consensus

Consistency

Distinctiveness

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