First of all, a Facebook page is a public profile specifically created for
businesses, brands, celebrities, causes, and other organizations. Unlike personal profiles, pages do not gain “ friends, “ but “ fans “ – Which are people who choose to “ like “ a page “ . Pages can gain an unlimited number of fans, differing from personal profiles, which has had a 5000 friend maximum put on it by Facebook. Pages work similarly to profiles, updating users with things such as statuses, links, events, photos and videos. This information appears on the page itself, as well as in its fans’ personal news feeds. 1.1 COVER PAGE DESIGN OF FACEBOOK 1.2 PROFILE PICTURE 1.3 COPYWRING TECHNIQUE 1.4 FACEBOOK POST 1.5 COMMENT AND SALES ON FACEBOOK POST 2.0 INTRODUCTION OF INSTAGRAM Instagram is a free, online photo sharing application and social network platform that was acquired by Facebook in 2012. Instagram allows users to edit and upload photos and short videos through a mobile app. Users can add a caption to each of their posts and use hashtags and location-based georags to index these posts and make them searchable by other users within the app. Each post by a user appears on their followers Instagram feeds and can also be viewed by the public when tagged using hashtags or geotags. Users also have the option of making their profile private so that only their followers can view their posts. Instagram is not only a tool for individuals, but also for businesses. The photo-sharing app offers companies the opportunity to start a free business account to promote their brand and products. Companies with business accounts have access to free engagement and impression metrics. According to Instagram’s website, more than 1 million advertisers worldwide use Instagram to share their stories and drive business results. 2.1 COVER PAGE DESIGN OF INSTAGRAM 2.2 INSTAGRAM FOLLOWERS AND FOLLOWING 2.3 INSTAGRAM CAPTION AND HASHTAG 2.4 INSTAGRAM POST 2.5 COMMENT AND SALES ON INSTAGRAM POST 3.0 CONCLUSION