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RED Ocean VS BLUE Ocean

Compete in existing market space Create uncontested market space

Beat the competition Make the competition irrelevant

Exploit existing demand Create and capture new demand

Make the value-cost trade-off Break the value-cost trade off

“Innovative & Pursue

“Defend Current Position”
New Opportunities”
Blue Ocean Strategies
NON-Stop Innovation
Not just about products ……
Bill Payments
Other Services
Financial Services