A. Roles:
1. Functional
2. Informational
3. Promotional
B. Important Attributes of
Packaging:
1. Attractive
2. Convenience
3. Protective
4. Not imparting flavour
5. Resistance to tearing
6. Ease of application
7. Lightness of weight
8. Not reacting chemically with
food
9. Economical
This is OK to be
applied?
C. Labels
1. Definition:
Display of material, written, printed, or
graphic on the intermediate container
@ package of a consumer commodity.
• Biscuit, bread
• Canned foods for infant & children,
chocolate, white chocolate & milk
chocolate
• Coconut cream, coconut milk powder &
dessicated coconut
• Edible fat & edible oil other than
margarine in hermetically sealed
containers
• Food additives with shelf life < 18 mths,
infant formula
• Liquid egg yolk, liquid egg white, dried
egg yolk & dried egg white
• A meat products in non-hermetically
sealed containers, milk & milk products
other than hard cheese
Nutritional information or labelling
• Is optional except for baby food,
processed food for children,
cereal and food for dietary
purposes.
• Nutrition labels state the nutrient
contents such as vitamins & fat,
minerals, fibre, energy, protein &
carbohydrates in food product.
• Special purpose foods which
require nutritional labelling:
a. Infant formula
b. Canned food for infants &
children, cereal-based food for
infants & children
c. Low energy food –formula dietary
food
Terminology of nutritional
labelling:
• Enriched
Flour & other grain products lose
some nutrients during refining
process. Some of these nutrients
are replaced in the “enriched”
product.
• Fortified
Some foods are “fortified” with
vitamins & minerals not normally
found in these products. “Fortified”
whole wheat & whole grain
products are usually more nutritious
than “enriched” products.
Supplements
Pure
• The food is free from any other
added substance apart from any
those essential in the processing of
such food.
THaNk
YoU
D. Brand name
Definition:
A brand is a name, logo, slogan, and/or design
scheme associated with a product or service
A brand is a symbolic embodiment of all the
information connected to the product and
serves to create associations and expectations
around it. A brand often includes a logo, fonts,
color schemes, symbols, and sound, which may
be developed to represent implicit values,
ideas, and even personality.
2. Producer Variables
financial resources
geographical location
product mix
3. Consumers
popularity of products
distribution of consumers
social status
no. of consumers
4. Characteristics of Trade
Intermediaries
5. Competitive variables
• place
• competitor’s operation
6. Environment
• economic environment
• regulation & law.