Progress Report:

Market Research
The Michael Scott Paper Company
  Last March, The Michael Scott Paper Company
requested funding to perform market research and
analysis to gain a competitive advantage.
 The proposal outlined a process involving consulting a
market professional, data collection, analysis, and
Summary finally reporting findings.

(Scott Huff)  The proposal was later funded by ACME bank and
backed by Primatech Paper Company for the amount of
$1 Million.
 The scope of this presentation is to update investors on
the status of our research.
  Consulting
 Work Completed

Outline  Work Remaining

 Cost
(Carrie
 Appraisal
Lindquist)  Conclusion
  Consulting
 Upon receiving funding, the company hired a Consultant
Work obtained through Deloitte, a reputable name in the
consulting space.
Completed  The Consultant obtained by the company specializes in
supply chain strategies with over 20 years of experience.
(Scott Huff)  The Consultant was acquired at a fixed cost of $75,000 for
6 months.
  Data Collection
 As outlined in the proposal, our collection Revenue, Profit,
Gross Margin, Pricing Strategy, and Marketing Campaign
data has been collected.
 The data has been compiled from one of the most
competitive fiscal quarters in the paper business, as we
pursue the most relevant findings in our research.
Work  Quarter 3 is the most competitive because of the
Completed approaching holiday season, and back to school paper
needs for both the fall and spring semesters.

(Scott Huff)  The company views this window of high demand as an

opportunity for the company to retain desired market
share from competitors.
 The cost of data collection is still being determined by
our staff but it is estimated to be around $400,000 based
on a $250,000 fixed cost and variable costs per additional
terabyte of data.
  Analysis
 Continue to hire new staff.
 Cross-train the staff to work in all areas to increase productivity
 Work on delivery process.
 To increase clients, we need more modes of transportation other
than a minivan. We hope to purchase trucks to deliver paper
products to clients
 Day to day office work.
 Hire office staff to help daily office work.
Work Remaining  Continue with Data Collection
 Hiring a designated administrative office staff such as financial
(Carrie Lindquist) consultants and data collection and analysis consultants to report
findings and any outliers in data.
 Collect data from a cloud platform such as Amazon Web services
and report the data.
 Plan on moving forward with data and create the best work
plan for the company.
 Find a marketing campaign to help The Michael Scott paper
company succeed in gaining clients.
 Topic Rating(1-5) Plan of Action

Consulting 5 No further action is

necessary

Appraisal Staffing 3
There is still a need
for increased staffing
(Almedin which is constantly
improving
Suljicic) No further action is
Data Collection 5 required

Still needing to
Delivery 1 purchase new modes
of delivery.
  The research conducted has benefited the company by
giving us an advantage of the competition. We have now
Conclusion developed a strategy to obtain market shares from our
(Almedin competitors. Given the strategy we have managed to
obtain market share already. There is still much work to
Suljicic) be done but we the goals are soon to come.