Slides To Accompany Presentation by Laszlo Zoltan of DVEO To The 2018 Annual Meeting of The National Translators Association.

CHANNEL SHARING FOR FUN & PROFIT AND
OPPORTUNITIES WITH IP
PRESENTED TO:
THE NTA ANNUAL MEETING
SALT LAKE CITY, UTAH
MAY 04, 2018
PRESENTED BY: LASZLO (LES) ZOLTAN, VP DVEO
Copyright © 2018 - Computer Modules, Inc. All Rights Reserved.

info ‘at’ dveo ‘dot’ com | 11409 West Bernardo Court | San Diego, CA 92127 | USA | +1 858 613-1818 | www.dveo.com 1
ORIGINS OF CHANNEL SHARING
CHANNEL SHARING IS A CONCEPT ADOPTED BY THE FCC IN

CONNECTION WITH THE BROADCAST INCENTIVE AUCTION, TO
ALLOW TWO OR MORE STATIONS TO SHARE A SINGLE 6 MHZ TV
CHANNEL, WHILE RETAINING SEPARATE LICENSES.
THE FCC ALLOW LICENSEES TO GIVE UP THEIR CHANNEL IN THE

INCENTIVE AUCTION, WHILE RETAINING THEIR LICENSES AND
ALL THE RIGHTS THAT GO WITH THESE LICENSES (E.G. THE
RIGHT TO SELL THE LICENSE, MUST-CARRY/RETRANSMISSION
CONSENT RIGHTS, ETC.)

GOOD AND BAD
THESE “PIGGY-BACK” STATIONS DON’T PICK UP ANY NEW MUST-

CARRY RIGHTS FROM SUCH SHARING ARRANGEMENTS, BUT
THEY DO HAVE THE POTENTIAL OPPORTUNITY TO VASTLY
INCREASE THEIR SERVICE AREA.

CURRENT SCENARIO
MORE THAN 1300 OF YOUR FELLOW TRANSLATOR/LPTV
NEIGHBORS STILL NEED TO MAKE THE DIGITAL TRANSITION.
A TRANSITION THAT COULD TURN 1300 CHANNELS IN TO 15,600!

(12X1300)
As of May 10, 2017 ANALOG DIGITAL PERCENTAGE of stations operating digitally

TV TRANSLATOR 723 3049 81%
LPTV 604 1360 69%
TOTAL 1327 4409 77%

WHAT IS NEEDED – TECHNICALLY?
WHAT'S NEEDED?
1. AFFORDABLE PLAYOUTS SYSTEMS
2. MUX TECHNOLOGY
3. AD INSERTION TECHNOLOGY

FROM FCC
1. WITH THE RELEASE OF THE INCENTIVE AUCTION CLOSING
AND REASSIGNMENT PUBLIC NOTICE (PN), CHANNEL SHARING
BETWEEN LPTV AND TV TRANSLATOR STATIONS THAT WERE
NOT DISPLACED IN THE AUCTION IS NOW PERMITTED.
2. STATIONS THAT WERE DISPLACED BY THE AUCTION MUST
WAIT FOR THE DISPLACEMENT WINDOW TO PROPOSE
CHANNEL SHARING.
NEW TECHNOLOGY COMING
DVEO AND OTHERS HAVE CREATED SOPHISTICATED PLAYOUT
SYSTEMS THAT CAN ACCOMMODATE MORE THAN 10 SEPARATE SD
CHANNELS. THEY ALSO DO GRAPHICS, AD INSERTION, AND EAS
MULTIPLE VENDORS HAVE RELEASED STATISTICAL

MULTIPLEXING TECHNOLOGY
(A SIGNAL COMBINER, THAT MOMENTARILY ROBS BANDWIDTH
FROM PETER TO PAY PAUL, AND MAGICALLY STAYS WITHIN THE
LIMITS)
THESE UNITS CAN MANIPULATE PSIP TABLES TO MAKE EACH

SUBCHANNEL VIRTUALLY APPEAR AS ITS OWN RF CHANNEL, OR A
SUB CHANNEL, OR ANY MIX & MATCH YOU DESIRE.

TRADITIONAL WAYS TO GET PAID IN LPTV /
TRANSLATORS
TRADITIONAL WAYS TO GET PAID IN LPTV / TRANSLATORS
• GET PAID FOR CARRIAGE BY NETWORK AND CARRY THEIR ADS
• LOCAL ADVERTISER REVENUE (SELL LOCAL ADS)
• PER INQUIRY, OR DIRECT RESPONSE ADS (RUN INFOMERCIALS)

POSSIBLE FINANCIAL
SURVIVAL STRATEGY
• NATIONAL HOUSEHOLD AGGREGATOR THAT BUNDLES

MULTIPLE STATIONS TOGETHER INTO NEW BUCKETS AND
SELLS THEM TO NATIONAL AD BUYERS.

THE EXAMPLE

“THE LONGER TERM SOLUTION”
IP: INTERNET PROTOCOL

LONG-TERM SOLUTION
I. LONG TERM IP IS TAKING OVER THE WORLD.
II. YOU/WE – EITHER EMBRACE IT OR WE WILL BECOME

OBSOLETE.

LONG-TERM SOLUTION
BUT......
I DON’T SEE ANYONE HERE EMBRACING IP.

LONG-TERM SOLUTION
WHY NOT?
BECAUSE WE HAVE MARKETING MYOPIA

MARKETING MYOPIA: WHAT IS IT?
MYOPIA: NEARSIGHTEDNESS
MYOPIC MARKETING COMPANIES: COMPANIES FOCUS ON PRODUCTS NOT ON
CUSTOMER NEEDS.
EXAMPLES OF MARKETING MYOPIA:
1. HORSE CARRIAGE COMPANIES DID NOT TRANSITION TO HORSELESS
CARRIAGES
 NOT ONE BECAME A CAR COMPANY
2. KODAK DID NOT TRANSITION TO DIGITAL CAMERAS
 IT WAS LOOKING AT WHAT IT MADE NOT WHAT CUSTOMERS NEEDED
3. BLOCKBUSTER
 DID NOT FOCUS ON DELIVERING MOVIES BY MAIL – NETFLIX KILLED
THEM

MARKETING MYOPIA: WHAT IS IT?
TRANSLATOR OPERATORS LIKELY EXHIBIT FEAR OF THE

FUTURE.

IP FUTURE
 ATSC 3.0 IP OVER SATELLITE (VIA SAT – MICROBEAM TECHNOLOGY)
 IP OVER 5G?
 GOVERNMENT FUNDED RURAL BROADBAND

CHANGING VIEWERS HABITS
I. CHANGING VIEWERS HABITS
a. WHAT PEOPLE PREFER: “WHAT THEY WANT WHEN THEY WANT
IT.”
b. WHY? BECAUSE BROADCASTING IS A LINEAR (SEQUENTIAL)
PROCESS WITH PEOPLE ADJUSTING THEIR TIME TO THE SLOTS.
c. WHY? BECAUSE THEY LIKE TO BINGE WATCH, AND SEE THE
WHOLE STORY NOT PART OF THE STORY. AFTER ALL TV IS ABOUT
STORY TELLING.

INTERNET HAS SUCKED AWAY THE ADVERTISING DOLLARS
II. INTERNET HAS SUCKED AWAY THE ADVERTISING DOLLARS
a. WHY? FACEBOOK, YOUTUBE, AND OTT SERVICES HAVE VIEWERS,
BETTER TARGETING, AND PEOPLE ARE MORE FOCUSED ON
THESE ADS SINCE THEY CANNOT BE BYPASSED.
b. BECAUSE: THE PROFITS IN “TV SERIES” AND “TV SHOWS” HAS
SHIFTED TO THE INTERNET. VIEWERS DON’T HAVE TO ENDURE
THE LARGE NUMBER OF COMMERCIALS, AND THEY CAN WATCH
WHEN THEY WANT.

IP IS APPROACHING QUICKLY
A. IP WILL BE IN OUR BACKYARDS SOONER THAN YOU THINK
I. IP IS COMING RAPIDLY–US GOVERNMENT ANNOUNCED RURAL
BROADBAND INITIATIVE
II. REASONABLE SPEED. IP WILL BE AVAILABLE VIA SATELLITE IN 2020
III.5G PHONES WILL PROVIDE CAPACITY OF UP TO 20 GBPS
IV. ATSC 3.0 TRANSLATORS WILL OFFER BIG IP PIPES

IP IS APPROACHING QUICKLY
B. HOW TO ADAPT TO IP
I. CREATE A SECURE IP BASED VIDEO PLATFORM AS A SECURE
EXTENSION TO YOUR ATSC 1.0 RETRANSMISSION
II. SECURE IP RIGHTS TO THE CONTENT NOT ONLY RF RIGHTS
III. EXTEND YOUR FRANCHISE IN YOUR REGION / TERRITORY

SURVIVAL STRATEGIES:
WHAT CAN WE DO TO SURVIVE
1. START DELIVERING CONTENT VIA IP NOW!

 WHY? TO GET THE KINKS OUT AND ADAPT TO THE NEW
ENVIRONMENT.
2. SECURE “INTERNET” RIGHTS TO DESIRED CONTENT NOW.

 LATER WILL BE TOO LATE
3. START BY GETTING OLD MOVIES OUT OF COPYRIGHT AND BROADCAST

THEM LATE AT NIGHT TO GET EXPERIENCE WITH MANAGING
CONTENT.

Thank you!
Computer Modules, Inc.

DVEO Division
11409 West Bernardo Court
San Diego, CA 92127, USA
Telephone: +1 858 613 1818
Fax: +1 858 613 1815
www.dveo.com


Slides To Accompany Presentation by Laszlo Zoltan of DVEO To The 2018 Annual Meeting of The National Translators Association.

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Slides To Accompany Presentation by Laszlo Zoltan of DVEO To The 2018 Annual Meeting of The National Translators Association.

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CHANNEL SHARING FOR FUN & PROFIT AND

PRESENTED BY: LASZLO (LES) ZOLTAN, VP DVEO

Copyright © 2018 - Computer Modules, Inc. All Rights Reserved.

CHANNEL SHARING IS A CONCEPT ADOPTED BY THE FCC IN

THE FCC ALLOW LICENSEES TO GIVE UP THEIR CHANNEL IN THE

Copyright © 2018 - Computer Modules, Inc. All Rights Reserved.

THESE “PIGGY-BACK” STATIONS DON’T PICK UP ANY NEW MUST-

Copyright © 2018 - Computer Modules, Inc. All Rights Reserved.

A TRANSITION THAT COULD TURN 1300 CHANNELS IN TO 15,600!

As of May 10, 2017 ANALOG DIGITAL PERCENTAGE of stations operating digitally

Copyright © 2018 - Computer Modules, Inc. All Rights Reserved.

1. AFFORDABLE PLAYOUTS SYSTEMS

Copyright © 2018 - Computer Modules, Inc. All Rights Reserved.

AND REASSIGNMENT PUBLIC NOTICE (PN), CHANNEL SHARING

BETWEEN LPTV AND TV TRANSLATOR STATIONS THAT WERE

NOT DISPLACED IN THE AUCTION IS NOW PERMITTED.

2. STATIONS THAT WERE DISPLACED BY THE AUCTION MUST

WAIT FOR THE DISPLACEMENT WINDOW TO PROPOSE

MULTIPLE VENDORS HAVE RELEASED STATISTICAL

THESE UNITS CAN MANIPULATE PSIP TABLES TO MAKE EACH

Copyright © 2018 - Computer Modules, Inc. All Rights Reserved.

• GET PAID FOR CARRIAGE BY NETWORK AND CARRY THEIR ADS

• LOCAL ADVERTISER REVENUE (SELL LOCAL ADS)

• PER INQUIRY, OR DIRECT RESPONSE ADS (RUN INFOMERCIALS)

Copyright © 2018 - Computer Modules, Inc. All Rights Reserved.

• NATIONAL HOUSEHOLD AGGREGATOR THAT BUNDLES

Copyright © 2018 - Computer Modules, Inc. All Rights Reserved.

Copyright © 2018 - Computer Modules, Inc. All Rights Reserved.

IP: INTERNET PROTOCOL

Copyright © 2018 - Computer Modules, Inc. All Rights Reserved.

I. LONG TERM IP IS TAKING OVER THE WORLD.

II. YOU/WE – EITHER EMBRACE IT OR WE WILL BECOME

Copyright © 2018 - Computer Modules, Inc. All Rights Reserved.

I DON’T SEE ANYONE HERE EMBRACING IP.

Copyright © 2018 - Computer Modules, Inc. All Rights Reserved.

BECAUSE WE HAVE MARKETING MYOPIA

Copyright © 2018 - Computer Modules, Inc. All Rights Reserved.

Copyright © 2018 - Computer Modules, Inc. All Rights Reserved.

TRANSLATOR OPERATORS LIKELY EXHIBIT FEAR OF THE

Copyright © 2018 - Computer Modules, Inc. All Rights Reserved.

 ATSC 3.0 IP OVER SATELLITE (VIA SAT – MICROBEAM TECHNOLOGY)

 GOVERNMENT FUNDED RURAL BROADBAND

Copyright © 2018 - Computer Modules, Inc. All Rights Reserved.

I. CHANGING VIEWERS HABITS

a. WHAT PEOPLE PREFER: “WHAT THEY WANT WHEN THEY WANT

b. WHY? BECAUSE BROADCASTING IS A LINEAR (SEQUENTIAL)

PROCESS WITH PEOPLE ADJUSTING THEIR TIME TO THE SLOTS.

c. WHY? BECAUSE THEY LIKE TO BINGE WATCH, AND SEE THE

WHOLE STORY NOT PART OF THE STORY. AFTER ALL TV IS ABOUT

Copyright © 2018 - Computer Modules, Inc. All Rights Reserved.

II. INTERNET HAS SUCKED AWAY THE ADVERTISING DOLLARS

a. WHY? FACEBOOK, YOUTUBE, AND OTT SERVICES HAVE VIEWERS,

BETTER TARGETING, AND PEOPLE ARE MORE FOCUSED ON

THESE ADS SINCE THEY CANNOT BE BYPASSED.

b. BECAUSE: THE PROFITS IN “TV SERIES” AND “TV SHOWS” HAS

SHIFTED TO THE INTERNET. VIEWERS DON’T HAVE TO ENDURE

THE LARGE NUMBER OF COMMERCIALS, AND THEY CAN WATCH

WHEN THEY WANT.

Copyright © 2018 - Computer Modules, Inc. All Rights Reserved.

A. IP WILL BE IN OUR BACKYARDS SOONER THAN YOU THINK

I. IP IS COMING RAPIDLY–US GOVERNMENT ANNOUNCED RURAL

II. REASONABLE SPEED. IP WILL BE AVAILABLE VIA SATELLITE IN 2020

III.5G PHONES WILL PROVIDE CAPACITY OF UP TO 20 GBPS