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‡ INTORDUCTION
‡ DEFINATION
‡ HISTORY OF ADVERTISING
‡ TYPES OF ADVERTISING
‡ FUNCTIONS OF ADVERTISIN
‡ ADVANTAGES
‡ DISADVANTAGES
‡ CONCLUSION
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÷EANING
Advertising can play an important role in the process by
which an economic system guided by moral norms and
responsive to the common good contributes to human
development.
DEFINATION
If the word µadvertisement¶ is section 65(2) of the finance
act, 1994, and includes any notice, circular, label,
document, hording or any other audio or visual
representation made by means of light.
1)The activity of attracting public attention to a product or
business, as by paid announcement in the print, broad
cast, are electronic media.
2)The business of designing and writing
advertisements.
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  in general, any openly sponsored offering

of goods, services, or ideas through any medium of public
communication. At its inception advertising was merely an
announcement;
The advertising agency, working on a commission basis,
has been chiefly responsible for this evolution. The largest
group of advertisers are the food marketers, followed by
marketers of drugs and cosmetics, soaps, automobiles,
tobacco, appliances, and oil products.
With the advent of the wide availability of electronic mail
and access to the World Wide Web in the 1990s, the Internet
has also become an important advertising venue.
 
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Types of advertisement focus on:

‡ Target group
‡ Types of impact required
‡ Geographical area
 
The following are the types of advertising
‡  
service advertising
Service sector encompass such services as medical services,
financial services, education services etc.
‡ |!
The industrial advertising helps to motivate distributors to build
company¶s image
‡ 
retail advertising
wholesale advertising
‡ "#
This is generally aimed at fund rising
 $# %

There are two types

‡  !  
It is the demand for a product or service in question. The advertising,
which focuses on the promotional, represents a form of interindustry
competition Eg liquor manufacturer

‡ |! 
It aims at building a positive public image in the eyes¶ of shareholders,
employees, suppliers and the general public. BPCL, IOCL for opening of
outlets etc.

&%!
There are three types
‡ '%! 
Retailer¶s ad generally provides specific information for the customer.

‡ ! 
There are companies who advertise across the regions of the country. It
encourages the customer to buy their products wherever they are sold.
÷ost national advertisements concentrate on the overall image.

‡
!(! 
This type of advertising is resorting to by companies, which are global
presence, such as IB÷, INTEL and CO÷PAQ, ÷ICROSOFT etc.
 %#
Their are mainly three functions
‡
%!#%
Consumer protection is achieved by educating through advertisement. It
helps to solve causes, such as fighting chronic disease like cancer;
endemics take malaria or helping the needy etc.
‡ $%&!%!#%
Advertisement appeals to psychological motives of human beings such as
³soft drinks company advertising to meet the psychological need of the
consumer namely ³thirst´ Eg Thanda matlab coca cola´.
‡ % %#%
(Value / price equation conveyed to consumer):
Brings attitudinal change in the customer to make him buy products
offered by manufacturer.
It helps the sales in an indirect manner.
It establishes a rapport with the customer.
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‡ A beneficial factor is combination of factors.
‡ )##*: it is to your advantage to invest
wisely.
‡ !!$#(!; superiority of means: A
better education gave us the advantage.
‡ % %+
an economic system guided by moral norms and responsive to the
common good contributes to human development.
‡ !!+
encouraging and making possible media presentation which are
oriented to minorities whose needs might otherwise go unserved.
‡ !!+
neighbor service of charity toward the needy, massages
concerning health and education, constructive and helpful to
people.
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‡ If used in a negative manner

‡ After all, advertising is all about influencing people and can
have a strong different direction over them.
‡ Companies and businesses understand this ability to
influence public opinion and values through advertising and
media. Being focused on maximizing sales and earnings.
‡ It can sort of reduce clarity of thought, and create confusion.
‡ There is a limit to which the human mind can process
information; beyond it, the mind starts ignoring activity.
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Advertising play major role in Indian market and also Indian
economy. In India the people understanding about the
products quality and quantity, through advertisement. The
advertisement uses for selling products in market. And also it
uses for organization and human development.
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