Process
Improvement
Other Tools for Process
Improvement
Kaizen Blitz
Poka-Yoke
Process Simulation
Key Idea
Quality
function deployment (QFD)
Concept engineering
Quality Function Deployment
technical
requirements
component
characteristics
process
operations quality plan
Key Idea
QFD benefits companies through
improved communication and
teamwork between all constituencies
in the value chain, such as between
marketing and design, between
design and manufacturing, and
between purchasing and suppliers.
House of Quality
Interrelationships Customer
requirement
priorities
Technical requirements
Voice of Relationship
the matrix
customer
Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants
Technical
What the Attributes and
Evaluation
customer
wants Customer
importance
rating
(5 = highest)
Lightweight 3
Easy to use 4
Reliable 5
Easy to hold steady 2
Color correction 1
Interrelationships
Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants
Technical
Low electricity requirements
Attributes and
Evaluation
Aluminum components
Ergonomic design
Auto exposure
How to Satisfy
Customer Wants
Paint pallet
Auto focus
Interrelationships
Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants
Medium relationship
Low relationship
Lightweight 3
Easy to use 4
Reliable 5
Easy to hold steady 2
Color corrections 1
Relationship matrix
Interrelationships
Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants
Technical
Attributes and
Evaluation
Aluminum components
Ergonomic design
Auto exposure
Paint pallet
Auto focus
Interrelationships
Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants
Technical
Attributes and
Evaluation
Lightweight 3
Easy to use 4
Reliable 5
Easy to hold steady 2
Color corrections 1
Our importance ratings 22 9 27 27 32 25
Weighted
rating
Interrelationships
How to Satisfy
Customer Wants
Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants
Technical
Attributes and
Company B
Company A
Evaluation
How well do
competing products
meet customer wants
Lightweight 3 G P
Easy to use 4 G P
Reliable 5 F G
Easy to hold steady 2 G P
Color corrections 1 P P
Our importance ratings 22 5
Interrelationships
How to Satisfy
Customer Wants
Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants
Technical
Attributes and
Panel ranking
Target
2 circuits
values
(Technical
2’ to ∞
0.5 A
attributes)
75%
Company A 0.7 60% yes 1 ok G
Technical
evaluation Company B 0.6 50% yes 2 ok F
Us 0.5 75% yes 2 ok G
House of Quality Example
Aluminum components
Ergonomic design
Auto exposure
Company A
Company B
Paint pallet
Auto focus
Completed
Lightweight 3 G P
House of Easy to use 4 G P
Quality Reliable
Easy to hold steady 2
5 F G
G P
Color correction 1 P P
Our importance ratings 22 9 27 27 32 25
2 circuits
attributes)
2’ to ∞
0.5 A
75%
Company A 0.7 60% yes 1 ok G
Technical
Company B 0.6 50% yes 2 ok F
evaluation
Us 0.5 75% yes 2 ok G
Quality Loss Function
Shows that costs increase as the
product moves away from what
the customer wants
Costs include customer
dissatisfaction, warranty
and service, internal
scrap and repair, and costs to
society
Traditional conformance
specifications are too simplistic
Quality Loss Function
High loss L = D2C
Unacceptable where
Loss (to L = loss to society
producing Poor
organization, D = distance from
customer, Fair target value
and society) Good C = cost of deviation
Best
Low loss Target-oriented quality
yields more product in
the “best” category
Target-oriented quality
brings product toward
Frequency the target value
Conformance-oriented
quality keeps products
within 3 standard
deviations
Lower Target Upper
Specification Figure 6.5
Chapter 6 Product & Process Design in Manufacturing
Quality Loss Function
Genichi Taguchi states that instead of
constantly directing effort toward
controlling a process to assure
consistent quality, design the
manufactured good to achieve high
quality despite the variations that will
occur in the production line.
Quality Loss Function
• Taguchi’s loss function explains the economic
value of reducing variation in manufacturing.
• L(x) = k(x - T)2 [5.1]
where:
L(x) is the monetary value of the loss associated
with deviating from the target, T
x is the actual value of the dimension,
k is a constant that translates the deviation into
dollars
Example Traditional Goal Post View of
Conforming to Specifications
Exhibit 6.3 Variation in U.S.-Made Versus
Japanese-Made Television Components
Exhibit 6.4 Nominal-Is-Best Taguchi Loss Function
Taguchi Example
Thus, in Equation 5.1, the deviation from the target, x – T is 0.02 and L(x)
= $50. Substituting these values we have 50 = k(0.02)2 or k = 50/0.0004
= 125,000.
This means when the deviation is 0.10, the firm can still expect an average
loss per unit of L(0.10) = 125,000(0.10)2 = $12.50
Taguchi Example (continued)
Figure 5.5
Design for Environment
Design for environment
designing a product from material that can be recycled
design from recycled material
design for ease of repair
minimize packaging
minimize material and energy used during manufacture,
consumption and disposal
Extended producer responsibility
holds companies responsible for their product even after its
useful life
Design for Environment (cont.)
Measure Design Quality
% of revenue from new % of parts that can be
products or services recycled
% of products capturing % of parts used in
50% or more of market multiple products
% of process initiatives % of parts with no
yielding a 50% or more engineering change
improvement in orders
effectiveness Average number of
% of suppliers engaged components per
in collaborative design product
Things gone wrong
(TGW)
Engaging the Workforce in
Process Improvement
Technical skills
Shared vision
Behavioral skills
Key Idea
Effective meetings
Shared decision making