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ChatterBlast creates online strategies that
target your current and potential customer
community. We create, engage and influence
communities through social media, digital
marketing, public relations and advertising.

www.chatterblast.com

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jocial Media - topics

1. What is it?
2. What is the value to us as
entrepreneurs?
3. Where do we start?
4. Where is it going?

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What is jocial Media?
jocial Media is a conversation supported by online
tools.

jocial Media sites build online communities of people


who share interests, activities, jobs, relationships or
causes. They are tools that provide a variety of ways
for users to interact, connect, message, comment and
share content.

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| amples
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Why?

Companies have found that social networking sites such as


Facebook, Twitter and LinkedIn are great ways to build their
business. There are five major uses:

² to create brand awareness,


² as an online reputation management tool,
² learning, research and competitive recon,
² for recruiting and partnering,
² and as a lead generation tool to find potential
business prospects.

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Why?

It·s amazingly intimate!

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Who uses social media?

› 

 

›
 
 


The share of American adult internet users who


have a profile on an online social network site
has more than quadrupled in the past four years
-- from 8% in 2005 to 35% now.

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½ By the end of 2010, Gen Y (born 1974 to 1980) will


outnumber Baby Boomers
½ 96% of them have joined a social network
½ 78% of consumers trust peer recommendations vs.
14% trust advertisements
½ Fastest growing segment on Facebook is 55-65 year
old females
½ There are 200,000,000 blogs online
½ 80% of Twitter usage is on a mobile device
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½ Founded in 2003, originally called ´Facemashµ
½ Largest - over 400M active users (50% login)
½ Based on connecting with friends, causes, businesses
and organizations
½ Content includes status updates, news posts, photos,
videos, events and application data
½ Targeted advertising
½ ver 2.5B photos uploaded each month!

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½ A business-oriented network founded in 2002 by
Reid Hoffman
½ Currently has 60M+ members in 170 countries
½ ´Gated Access Approachµ and multi-tiered
connections
½ LinkedIn Groups feature allows users to establish
new business relationships by joining alumni,
industry, or professional and other relevant groups.

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½ Best uses:
² Recruiting
² Competitive intelligence
² Lead generation and introductions to prospects
½ sers spend least amount of time here ² LinkedIn
works in the background for you
½ LinkedIn Company Profiles are automatically created
based on employee user data
½ An admin, HR or marketing employee must sort and
filter the data and add content
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½ Founded in 2006
½ Te t posts of 140 characters or less called ´tweetsµ
½ Tweets can contain links and pictures
½ Creates community through follows/followers
½ ver 2M tweets per day and 60M monthly visits
½ Largest age group is 35-49

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½ Twitter users are twice as likely to review or
rate products online, visit company profiles
and click on advertisements, vs. traditional
social networking sites like Facebook and
Myjpace.
½ This demonstrates higher engagement with
brands, not just the with tweets they post.
˜
 



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Realize the massive potential, but don·t
underestimate the power of one

*˜ 
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˜


 !› ˜" 




"


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Bloggers have a voice

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ëideo is crucial!

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Hyper-targeted advertising

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What·s ne t?

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looking forward o greater corporate acceptance

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k, now what!?

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j
    !  "  #
² Reserve names/logins
² Preserve reputation
² Don·t use it unless you use it correctly

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j$

Listen!

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Know your audience:

Business
wners/| ecs

PR/Marketing
Institutions
Firms

ChatterBlast

Web
Government
Developers

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j%

|ngage

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jocial Media |tiquette

² Build trust-based relationships


² Talk about/comment on your sector, don·t just
sell, sell, sell
² Read others· opinions and blogs, comment
² Listen more than you speak
² Don·t say anything you wouldn·t say in public
² Be diplomatic

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Ideas
à  

² se photos, video, commentary and te t to show people


all angles of your business.
² Keep the content on a blog.
² se a combination of Facebook, Twitter and LinkedIn to
push content to the community.
² Tag photos and videos on YouTube and Flickr
² Regular communications can keep people coming back for
more, give potential clients an inside peek at your process
and document your project's lifecycle.

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Resources & Tools
Google Reader
Google Alerts
Google Analytics
Blogger or WordPress
www.Compete.com
www.BlogPulse.com
www.Tweetjtats.com
www.TweetGrid.com

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|van rbania ² evan@chatterblast.com
Matthew Ray ² matt@chatterblast.com
&   & 
www.twitter.com/chatterblast
www.facebook.com/chatterblast
(800) 287-CHAT

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