Budgeting

• Print media advertising is a form of advertising

that uses physically printed media, such as
magazines and newspapers, to reach consumers,
business customers and prospects. Advertisers
also use digital media, such as banner ads,
mobile advertising, and advertising in social
media, to reach the same target audiences.
• The print media is composed of newspapers,
community newsletters, wire services,
magazines, and other publications.
• Print advertising costs is the cost of a print ad
in a newspaper can range from relatively
inexpensive to exorbitant.
• Depending on the size of the ad, small
circulation newspaper ads can be purchased
for as little as RM50 or less.
• We plan to run a printed ad in the newspaper
one month before the Invention Showcase
starts, at an estimated cost of RM50 x 30 days
= RM1,500.
• Print ads that run in local or national
magazines.
• A magazine is a publication, usually a
periodical publication, which is printed or
electronically published sometimes referred to
as an online magazine.
• This is an example of the rates for magazine
advertising. For this advertisement we choose
outside back cover. The price will be RM8,000.
• Flyers Media is an offline marketing. they provide
a comprehensive range of offline marketing
solutions including flyers advertising, flyers
distribution, newspaper insert advertising, admail
distribution, direct mail marketing across
Malaysia.
• This is an example of the rates for flyer
advertising. For this advertisement we choose
Flyer A4 that used art paper 128gsm and the price
for flyers is single price RM350 for 2000pcs per
unit.
• Finally, our total budget for advertisement is
RM9,850 include newspaper, magazine and
flyer.