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01 GFMV’s Property

Innovation Channels/What we invest to lead the


market

Must Have Channels/What we create the more


competitive for market
School Channel, The Largest OOH Ad-University In Market

Market: HCM, HN, DN


Number of University
Total Locations: 99
Total Frames: 4,449
Share of Ad : 24/7 (PF,GP);
10 – 12 Ads (DP,LCD)
Traffic: 1,173,500
Impression/wk: 19,525,201
CPM: 8,858 vnd
THỐNG KÊ
School Channel, The Largest OOH Ad-University In Market

Time of seeing Frame


in a month
Times of seeing Frame in a month
Total HCM HN
38.0 44.2 32.4

23.8 34.5 17.5

4.5 7.5 2.7

28.6 24.3 32.5

3.3 4.6 2.4

More than 3 times/day 1-3 times/day 4-6 times/week


2-3 times/week 1 times/week 2-3 times/month
1 times/ month 2-3 month/1 times Less often
THỐNG KÊ
School Channel, The Largest OOH Ad-University In Market
Mean score

Attention to Frame Total HCM HN

3.83 3.99 3.68

3.81 3.75 3.85

3.54 3.54 3.55

3.78 3.75 3.81

3.62 3.60 3.64


Coffee Channel, Right Approach For Teen

Market: HCM. HN
Number of Coffee: 127 Loctions of Phuc Long Coffee
& Tea, Tocotoco Passio, Urban station, Effoc, Tocotoco,
Aroi,…
Total Locations: 127
Total DP/LCD/DS: 394
Share of Ad: 10 -12
Traffic/wk (refesh): 338,800
Impression/wk: 10,164,000
CPM: 12,950 VND
MỘT SỐ THỐNG KÊ
Coffee Channel, Right Approach For Teen & Staff

Target Age

Sex Income

Female

More
MỘT SỐ THỐNG KÊ
Coffee Channel, Right Approach For Teen & Staff

Times spent for the Coffee Shop Period of time sitting at the Coffee Shop

< 2 times < 20 min

2 – 3 times 20 – 45 min

3 – 4 times 45 – 60 min

> 4 times > 60 min

Number of Person

Only one person


2 – 3 persons
Above 3 persons
KFC Channel, 01 Approach for 02 Results( Teen & Family)

Market: HCM, HN & 15 Provinces


Total Locations: 131
Total LCDs: 225
Share of Ads: 10 - 12 Ads
Traffic/wk (refesh): 724,500
Impression/wk: 10,867,500
CPM: 6,238 Vnd
KFC Channel MỘT SỐ THỐNG KÊ
01 Approach for 02 Results (Teen & Family)

Target Ages
Family

Officer

Student

Teenager

Period of time sitting at Fastfood Income

more
MỘT SỐ THỐNG KÊ
KFC Channel, 01 Approach for 02 Results( Teen & Family)

Times spent for Fastfood


Partnerr
Sticker Elavator/Escalator at Shopping Mall,
“Always Seen’ In Anytime”
Bitexco
HN/ Vincom Network

SG/ Vincom Center

Market: HCM, HN
Total Locations: As Client Request
Total Escalator: As package,
Total Elevator: As package
Share of Ad: 0
Sticker Elavator/Escalator at Shopping Mall,
“Always Seen’ In Anytime”
Bitexco
HN/ Vincom Network

SG/ Vincom Center

Market: HCM, HN
Total Locations: As Client Request
Total Escalator: As package,
Total Elevator: As package
Share of Ad: 0
02 GFMV’ Highlight
FMCG experience: Coke;
Nestle (Lavie); Rohto (Oxy,
Acnes, New V Rohto,
Lipice; Dry Eyes); KAO
(Biore); Diana; Kotex;…
Agency Supports of extra
Workshop/Training by
Fame: Payment, more EXPERIENCE
locations,… Group M, Datviet, Dentsu,
Asatsu, Omicom, Vivaki,..

EXTRA
QUANTITY PLANNING

Coffee Shop: 960/480


spot/day
KFC: 360 Spot/day
University: 24/7 + 600/300
PREMIUM 8 Elements BUYING Special Offer

spot/day
Shopping mall: Anylocation,
24/7
CONFIDENTIAL
OWN

Exclusive in Coffee Shop,


Non-Conflict Business
School, KFC channel… FAST/FLEXIBLE
Agency’s support in
Timeline of
OnAir/Delay/Cancel
MỘT SỐ ĐỐI TÁC CỦA
CHÚNG TÔI

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