B2B e-commerce for Industrial Products

(Spares, MRO and Consumables)

Business Model
Better Pricing

VENDORS CUSTOMERS
CHANNELS
Large Large
Manufactures Enterprises
Small
Distributors
Small and
Small Medium
Stockists
Manufacturers Industries

Wholesalers
Large Micro
Distributors Enterprises
Small Traders

Retailers
 Overview
• Founded (Bootstrapped) in September 2015,
• 40+ Employees ; 5 Locations ; 4 Cities, The Concept
• 200+ SME Customers; 10 Large Enterprises
• 500 Sellers
• 4,00,000+ Products
• 20+ Industries Segment

• 20% Monthly Growth,

• Contribution Margin Positive (7% +)
• Average Order Size: INR 30,000+
• Serving 20,000+ Pin codes
• Managed Marketplace Model
Team
Co-founder and Management Team
Mr. Sai Baba Vutukuri
Founder –Director (Overall responsibility)
• MBA - Copenhagen Business School
• 32 years of leadership experiences
• FICCI - Chairman (Solar Energy Task Force)
Mr. Srinivas Kumar
Co-Founder –Director (Operations)
• 30 years of Industrial Experience
• Serial Entrepreneur
Mr. Rajan Punchoty
CTO
• Alumni – IIT Delhi
• 20 years of IT leadership experience
• Last Assignment: Director Sapient
Mr. Chandan Pandey
Co-Founder –Director (Business Development)
• Alumni - IIT Guwahati & IIM Ahmedabad
• 11 years of Experience in the Industry
• HPCL, Tata Power, Lanco, Mahindra, Inox
Mr. Saimadhur Vutukuri
Co-Founder –Director (Technology)
• B.Tech – Anna University
• Serial Entrepreneur
Mr. Karan Singh
Director (Business Excellence)
• London School of Economics Alumni
• Serial Entrepreneur
Financial
25

20

15

Booking
10 Billing

0
F.Y 16-17 F.Y 17-18 F.Y 18-19
Provisional
Milestones

Sep Jan Apr Jan Feb 2017-18

2015 2016 2016 2017 2017
Founded Surfaced Product Crossed App Resource
Launched 100 + Launched Addition
Zeroed Office Customers For
down Inaugurated Android & Customer
among 50+ Revenue IOS Acquisition
ideas 1st employee Crossed
hired 2 cr Product
Development
Product Category Range
• Abrasives • LED & Lighting
• Adhesives & Sealants • Material Handling
• Automotive MRO & Accessories • Measurement & Testing
• Bearings • Motors
• Hand Tools • Office Supplies
• Power Tools • Oil & Lubricants
• Electrical • Packaging Material
• Electronics • IT Consumables
• Fasteners • Lab Supplies
• Hydraulics

……..and adding
 Our Customer Base
• Asahi India Glass Ltd
• Covestro India Pvt Ltd
• Exide Industries Ltd
• ITC Limited
• Kuehne + Nagel Pvt. Ltd.
• Lloyd Electric & Engineering Ltd
• Visaka Industries Limited
• UNIPARTS INDIA LIMITED
• Daiichi N Horizon Autocomp
Private Limited
• Godrej Agrovet Limited
• SNF INDIA PVT LTD
• Gmax Auto Limited
• HIL Limited
• Vega Auto Accessories Pvt ltd
• Roquette Riddhi Siddhi Pvt.Ltd.
• PharmaZell Pvt Ltd
• JK LAKSHMI CEMENT LTD
• STERLING AND WILSON PVT LTD
• ATC Tires Pvt. Ltd.
• YKK INDIA PVT. LTD.
• Jindal pipe ltd
• CLP INDIA
• FLSmidth & Co.
& Many More……..
Customer’s Pain Areas

No effective single source for

Spares, MRO and Consumables Loss of Production
for Industries. Loss of Revenue
Inventory level uncertainty. High Inventory
Painful supply chain follow up.

Traditional delivery process. No

shipping status tracking.
Solution: Vendor Managed
Inventory

Single source for all spares,

MRO and Consumables
requirement for Industries.
Inventory Visibility
Last Mile Delivery with
Price Advantage
complete tracking.
No Inventory carrying
Complete visibility of
cost
inventory level across the
region.
Advantages of Vendor Managed
Inventory
What Customer Gets !! Vendor’s Responsibility

Get the product when it is

needed. No inventory Maintaining the customer’s
carrying Cost. Inventory Level

No follow up with multiple

Entire Supply Chain responsibility
vendors

Indent to only one Vendor Placing Replenishment Orders

Less effort on managing

Maintaining Data base of the
and monitoring the
Inventory and consumption.
consumption.
VMI Implementation Roadmap

>6 Months
• 100% inventory managed by
Indusuno for contracted SKUs.
• Regular Indenting and fulfillment
of Supplies.
• EDI integration (Optional),

2-6 Months • Indent by the customer,

• Streamlining the Supply Chain
network,
• Mapping minimum and
maximum level of inventory of
each SKU.
• Addition of SKUs
0-2 Months

• Understanding the type of

products requirement.
• Supplier’s mapping for all
SKUs
• Price finalisation and
Contract Signing.
Looking Forward !
Thanks