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CONSTRUCTEDNESS: WHEN

DO WE SAY SOMETHING IS
CONSTRUCTED

PREPARED BY: STEPHANY BRYAN D. ITAO


• Today, the capacities of human mind aided by
technology enabled the process called construction
of media and information messages.

• The media employ more than words to construct a


more complex reality of society.
• Film and Broadcast communication use the language
of camera, the tools and techniques of editing, and
the power of words to capture the world of story,
deliberately making choices on:
• What and what not to include
• What to highlight
• What should serve as backdrop.
• The process of construction requires the exercise of
deliberate choice.
• What tools to use,
• What to include and not to include,
• What structure to create, as well as
• How to harness creativity and design elements
to make the work more appealing to its
audience.
• Construction create representations.
• What are representations?
• Representations are the construction in any media of
certain aspects of reality and the constitutive
elements that make up reality:
• people
• time (historical period)
• place
• objects
• ways of life
• identities.
• The prefix re- means doing it again.
• Representation is a way of presenting again.

• Media text present reality again as it intentionally


chooses, writes, composes, frames, edits, lights,
crops, filter, scores through music, and engineers
the sound so that what we see are entirely
constructed and artificial versions of reality.
• The prefix re- means doing it again.
• Representation is a way of presenting again.

• Media text present reality again as it intentionally


chooses, writes, composes, frames, edits, lights,
crops, filter, scores through music, and engineers
the sound so that what we see are entirely
constructed and artificial versions of reality.
• Single out a commercial on television meant to sell
hair products for women.

1. Name all the elements you see and hear.


2. Where is the setting?
3. What is the beginning, middle, and end?
4. How is this commercial selling its product?
5. Are there memorable lines or visual effects? What
makes it memorable?