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STRATEGY IMMITATION TO

INNOVATION – PRODUK
INDONESIA
BY
DEDY SETYO OETOMO
178030002
MAGISTER TEKNIK INDUSTRI - 2017
PROSES PADA PENERAPAN
STRATEGY IMITATION TO INNOVATION
PRODUK SEPEDA YANG MERUPAKAN HASIL
STRATEGY IMITATION TO INNOVATION
BRAND DUNIA – MARKET
LEADER
FIRST STEP IS IMITATE THE
• GIANT
MARKET LEADER PRODUCT
• TREK
• ROCKY MOUNTAIN
• SANTA CRUZ
BRAND LOKAL YANG
SEKARANG SUDAH MENDUNIA
1. BEST QUALITY KNOWN BY MARKET
2. MODEL/VARIAN THAT UP CLOSE TO • POLYGON
MARKET REQUIREMENT.
3. BEST MATERIAL APPLIED ON THEY • UNITED BIKE
VARIAN PRODUCT.
4. BEST MANUFACTURING PROCESS
NEXT STEP IS INNOVATE THE • WIM CYCLE
PRODUCT WITH A LOT
VARIANS OF INNOVATE
PRODUCT THAT PROVIDE
CUSTOMERS NEED