SUBMITTED BY-

ARINJAY MUKHERJEE
MAYUK KUMAR BALL
MANISHA BARTHAKUR
SOMYAJYOTI GUHA
 FASTRACK: An Overview

 Launched in 1998 as a sub brand of

Titan

 1st product: Watches

 Slogan: “Cool watches from Titan”

 Became independent identity in

2004

 Vision: Complete Fashion Brand for

Youth

 Target: College goers from 18-22yrs

ten extended target from15-25 yrs.

 Included Eyegears, Wallets, Belts,

Bags, Snow board boots,
Wristbands etc.
 EVOLUTION…

 With extension into eye gears, They changed it`s

tag line from “how many you have?” to ‘Move on’ to
keep trying new things.
 MARKETING MIX: PRODUCT

It includes Watches Sunglasses,

Belts,Bags,wristbands,Shoes
etc.
PRICE
PLACE
 PROMOTION

ADVERTISEMENT:
PUBLIC
•TV
RELATION AND
•INTERNET
PUBLICITY
(DIGITAL
MARKETING)
•BILLBOARDS
SALES
•YOUTH MAGAZINES
PROMOTION
 ROLE OF ADVERTISEMENT

 Partnering with MTV and

others which associated
to be a youth channel for
communication.
 Web portal
 Community on orkut
 Adds on facebook
 Sponsorships
 Campaigns
 Celebrities( GENELIA &
VIRAT KOHLI)
 Trends etc.
 ANNUAL TURNOVER OF FASTRACK

YEAR TURNOVER
( in crores)
1998-1999 15
2001-2002 25
2003-2004 23
2005-2006 120
2007-2008 200
2008-2009 300
2009-2010 320
 MARKET
SEGMENTATION & TARGETING

Identifiable Accessible

Sizeable Profitable

Compatible Durable
 Diagram
DIFFERENTIATION: Innovative and up-to-date brand
Target: Youth (GEN NEXT)
Fast changing designs
Variety and after sale service and satisfied customers

.
RELEVANCE: Understanding need
 Fun brand
 Value worthy , used in trend ,as gift etc.

ESTEEM: Gaining Popularity

No relation with prestige
Reasonable superbrand

KNOWLEDGE: Awareness was strong

Standing of different brands in terms of
absolute scores
CONCLUSION
 Contents

Click to add Title

Click to add Title

Click to add Title

Click to add Title

Click to add Title

 Hot Tip

 How do I incorporate my logo to a

slide that will apply to all the other
slides?

 On the [View] menu, point to [Master], and

then click [Slide Master] or [Notes Master].
Change images to the one you like, then it
will apply to all the other slides.
 Diagram

ThemeGallery is a Design Digital

Title Content & Contents mall developed by
Guild Design Inc.

ThemeGallery is a Design Digital

Title Content & Contents mall developed by
Guild Design Inc.

ThemeGallery is a Design Digital

Title Content & Contents mall developed by
Guild Design Inc.
 PROMOTION

ADVERTISEMENT:
PUBLIC
•TV
RELATION AND
•INTERNET
PUBLICITY
(DIGITAL
MARKETING)
•BILLBOARDS
SALES
•YOUTH MAGAZINES
PROMOTION
 Diagram

Add Your Text

Add Your Text

Add Your Text

Add Your Text

 Diagram

Add your text

Add your text

Your
Slogan Add your text

here Add your text

Add your text

 Cycle Diagram

Add Your Text

Text
Text

Text Cycle name

Text

Text
 Diagram

Title
Add your text

Title Title
Add your text Add your text

Title
Add your text
 Diagram

Text Text

Text Concept Text

Text Text

Add Your Text

 Diagram

Add Your Text

Add Your Text

Add Your Text

Add Your Text

Add Your Text

Add Your Text

Add Your Text

Add Your Text
 Diagram – PowerPoint2002

Text Text Text

Add Your Text Add Your Text Add Your Text

 Diagram

Text

Text

Add Your Title

Text
Text
 Diagram

Add Your Text Add Your Text

Add Your Text Title Add Your Text

Add Your Text Add Your Text

 Progress Diagram

A
Title B
Title C
Title
Add Your
Text here Add Your
Text here Add Your
Text here
 Diagram
1 2
ThemeGallery is a ThemeGallery is a
Design Digital Design Digital
Content & Contents Content & Contents
mall developed by mall developed by
Guild Design Inc. Guild Design Inc.
3
ThemeGallery is a
Design Digital
Content & Contents
mall developed by
Guild Design Inc.
 ext
u rT
Yo
ext
u rT
Yo
2004

ext
u rT
Yo
ext
u rT
Yo
Diagram

2003

ext
u rT
Yo
ext
u rT
Yo
2002 t
Tex
ur
Yo
ext
u rT
Yo

2001
 3-D Pie Chart

Text2

Text3

Text1

Text4

Text6
Text5
“ Add your company slogan ”

www.themegallery.com

LOGO